DÜSSELDORF, Germany, Aug. 15, 2025 — vivenu, the premier enterprise ticketing platform for live events, has launched vivenu Customer Segments, a feature designed to revolutionize how event organizers understand, connect with, and monetize their audiences. This advancement positions vivenu as a holistic Event Experience Platform (EXP), moving beyond traditional ticketing.

The new feature tackles the prevalent issue of scattered customer data, which hinders personalized communication and loyalty building. To fully capitalize on the live entertainment market’s potential, projected to reach USD 270.29 billion by 2030, organizations must go beyond basic transactions and gain a deep understanding of fan behavior. Challenges in CRM adoption and usability highlight the need for integrated, user-friendly solutions.

Customer Segments directly addresses these challenges by providing a real-time view of the audience. It enables event organizers to easily transform complex customer data into their most valuable asset, all within the vivenu platform.

“For too long, the real value of audience data has been hidden, requiring complex external tools,” says Jens Teichert, vivenu’s CTO. “vivenu Customer Segments offers our customers the precision and independence to unlock unprecedented revenue and cultivate strong loyalty.”

Key Differentiators & Benefits:

  • Dynamic Real-Time Segments:
    Unlike static lists, Segments are continuously updated. New customers are immediately added to relevant segments as their behavior changes, ensuring insights are always actionable without manual re-exports.
  • Instant Embedded Insights:
    Organizers gain immediate, pre-analyzed metrics directly within the tool. This eliminates the need for complex data pipelines or external BI tools.
  • Native Integration with Secret Shops:
    This unique capability allows for highly targeted benefits and exclusive offers to specific segments — a level of precision often unattainable with standalone CRM systems.
  • Comprehensive Data Querying:
    Query all ticketing and donations data for a complete 360° customer view. This eliminates the complexities of external CRM tools and data pipelines for users.

This launch represents a significant shift: from ticketing as a sales backend to a strategic marketing layer. With vivenu Customer Segments, organizers can maximize ROI, build stronger relationships, and boost conversion rates and revenue, with personalization leading to up to 80% higher purchase likelihood.

About vivenu

vivenu is a leading ticketing technology platform for global event organizers. Built for flexibility, scalability, and full customization, vivenu supports over 800 organizers in more than 40 countries, including the Grammy Awards, Stanford Athletics, HYROX, and The Special Olympics. For more information, visit , or direct press inquiries to .

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