GEORGE TOWN, Cayman Islands, Aug. 19, 2025 — Toobit, the acclaimed international cryptocurrency exchange, has launched its latest brand video, showcasing celebrated climber and brand representative, Chris Sharma. This video, titled “The Ascent,” embodies the shared philosophy of transcending limits and undertaking deliberate risks, central to both high-level rock climbing and astute cryptocurrency trading.
The advertisement, presented as an impactful black-and-white visual narrative, features Chris Sharma conquering a formidable rock face overlooking the ocean. The footage was captured on Mallorca’s breathtaking coastline, a renowned location for deep-water solo climbing and famously where Sharma completed the historic first ascent of the Es Pontàs arch.
Each of his actions—Reach, Calculate, Recalculate, Rise—serves as a metaphor for the accuracy, resolve, and tenacity essential for achievement, both on climbing routes and in financial markets. The video masterfully combines striking footage of Sharma’s ascent with vibrant, digitally inspired graphics, representing the analytical and innovative characteristics of trading on the Toobit platform.
“Climbing and trading possess an identical core: calculated risk, an unyielding resolve, and a precise outlook towards the ultimate goal,” stated Mike Williams, Toobit’s Chief Communication Officer. “Chris Sharma’s portrayal in ‘The Ascent’ thoroughly exemplifies this truth. His journey mirrors ours, and we trust it will motivate our users to confront their own obstacles with the same self-assurance and foresight he applies to each ascent.”
The visual presentation of the video establishes a link between the physical demands of climbing and the intellectual intricacy inherent in advanced trading, symbolizing a progression of overcoming impediments and achieving greater elevations.
This brand video marks the newest installment in ongoing collaborations between Toobit and Chris Sharma, who officially became a brand ambassador in May 2025. Sharma is set to remain a prominent figure in Toobit’s worldwide campaigns and community programs, including the current Toobit’s International Futures Trading Competition (TIFT).
TIFT stands as Toobit’s premier worldwide trading contest, mirroring the identical ethos of strategic risk-taking, expertise, and steadfast determination that defines Sharma’s personal climbing endeavors.
About Toobit
Toobit represents the evolution of crypto trading—an acclaimed cryptocurrency derivatives platform designed for individuals eager to explore emerging opportunities. Leveraging extensive liquidity and advanced technological solutions, Toobit equips traders globally to confidently traverse the digital asset landscape. Our commitment is to provide a fair, protected, effortless, and clear trading environment, ensuring each transaction offers a chance to uncover future possibilities.
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Contact Person: Davin C.
Email Address: market@toobit.com
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