New Publication: Korean Business: Challenges and Solutions

Golden, Colorado – September 8, 2025 – Business strategist and Korea expert Don Southerton is pleased to announce his newest publication, “Korean Business: Challenges and Solutions—25 Workplace Hints for 2025”. This indispensable guide offers 25 actionable and practical recommendations for professionals navigating the evolving landscape of Korean business culture.

Drawing on over two decades of consulting experience with leading Korean and international brands, Southerton provides a wealth of insights specifically tailored to the challenges of 2025. The book covers essential topics, from achieving success in Korea-facing roles to cultivating stronger cross-cultural collaborations with Korean teams and leaders. Each piece of advice has been meticulously refined, tested, and designed to empower executives, managers, and other professionals within today’s rapidly changing global marketplace.

Southerton emphasizes, “Korea’s global influence continues to expand, and success in this domain necessitates both cultural fluency and strategic acumen.” He adds, “This book serves as a clear, practical roadmap for establishing effective, lasting relationships in Korean business environments.” Whether you are leading a Korea-focused company, collaborating with Korean partners, or venturing into the Korean market, “Korean Business: Challenges and Solutions” stands as your vital guide for achieving success.

Availability: Available in Kindle and paperback formats.

About the Author

Don Southerton has dedicated his career to assisting companies and leaders worldwide in effectively engaging with Korean businesses. Throughout his extensive career, he has supported major Korean conglomerates, global brands, and governmental agencies, establishing a reputation as the definitive authority on Korean business matters. Known for his pragmatic insights and deep cross-cultural expertise, Don is committed to fostering robust partnerships, resolving intricate challenges, and sharing his learned knowledge to facilitate the success of others.