The newly established consultancy, spearheaded by marketing strategist Timothy Sauer, Ph.D., combines over two decades of behavioral research with ten years of strategy and creative proficiency, assisting organizations in transforming insights into more effective marketing approaches.
Louisville, Kentucky Sep 15, 2025 – Sauer Agency Launches to Deliver Research-Driven Strategy and Creative Consulting for Agencies and Regional Brands
Timothy Sauer, Ph.D., a marketing strategist and researcher, has established Sauer Agency, a consultancy committed to offering PhD-level insights and strategic guidance to agencies, regional enterprises, and businesses focused on expansion.
Having spent close to 12 years with LEAP Group, culminating in his role as Vice President of Research & Strategy, Sauer founded the agency with the goal of enabling organizations to make more informed marketing choices through the integration of meticulous consumer research with actionable strategy and creative consulting.
“Exceptional creative work begins with profound insights,” stated Sauer. “Sauer Agency aims to eliminate uncertainty from marketing by converting consumer understanding into precise guidance for strategy, messaging, and creative implementation.”
Sauer contributes over two decades of experience in behavioral research, which encompasses conducting numerous focus groups, polling hundreds of thousands of consumers, and instructing graduate-level courses in research methodologies and statistical analysis. When combined with ten years of expertise in marketing strategy and execution, Sauer Agency presents a distinctive blend of insight and innovation.
The agency’s key service areas encompass:
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Research + Evaluation: comprehending consumer insights, conducting competitive analyses, digital audience listening, and assessing program effectiveness.
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Strategy: defining market positioning, crafting messaging, developing go-to-market plans, and creating comprehensive creative briefs.
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Creative Consulting: guiding brainstorming sessions, performing concept validation, and providing strategic input to foster ideation.
With its main office in Louisville, Sauer Agency collaborates with clients throughout the Midwest and across the nation, assisting both agencies and brands in discovering consumer insights that lead to more intelligent marketing strategies and superior creative results.
About Sauer Agency
Sauer Agency operates as a specialized consultancy offering expertise in research, strategy, and creative consulting. Established by Timothy Sauer, Ph.D., the organization empowers agencies, regional enterprises, and businesses aiming for growth to convert consumer insights into practical marketing guidance.
Media Contact
Sauer Agency
502.387.0440
Source: Sauer Agency
