A revolutionary platform has been launched, designed to empower businesses by offering unparalleled choice, transparency, and confidence in their payment solutions. This initiative aims to establish new benchmarks within the UAE’s payment industry, with strategic plans for global expansion.
Dubai, United Arab Emirates Sep 18, 2025 – PaySelect, recognized as the UAE’s first independent digital platform for streamlining the search for payment solutions, has officially commenced operations. The platform boasts fifteen prominent payment providers already integrated. Tailored for businesses across the spectrum, from nascent startups to extensive enterprises, PaySelect heralds a new era of clarity and efficiency in a sector traditionally influenced by provider-driven sales approaches.
Central to PaySelect’s offering is its inventive “Take the Test” feature. This tool empowers merchants to efficiently identify the most suitable payment gateways, point-of-sale (POS) providers, and cross-border partners, aligning recommendations with their specific business model, transaction volumes, and international requirements.
Driven by an ambition to disrupt the conventional payment provider landscape and redefine how companies select their payment solutions, Founder Sissel Nielsen established PaySelect. Her goal is to instill fairness, transparency, and diverse options into an industry vital for business growth and the digital economy. As a seasoned fintech entrepreneur, Nielsen brings over a decade of expertise in digital payments and merchant solutions, having collaborated with leading providers across the Middle East and international markets. This experience has equipped her with profound insights into how merchants can optimize operations through intelligent payment decisions.
“For too long, businesses have navigated the complexities of payments through informal referrals or sales pitches from providers. PaySelect is poised to change this paradigm,” stated Nielsen. “Our core mission is to equip businesses with impartial, data-driven insights, enabling them to reduce costs, enhance operational efficiency, and scale their operations securely. We are creating a more equitable playing field by introducing clarity and choice into payment selections – and this is merely the outset of our journey.“
By consolidating and comparing various solutions within a single, intuitive platform, PaySelect significantly reduces the time businesses spend on research, lowers operational costs, and removes the uncertainty associated with selecting payment partners. The platform is entirely free for merchants, devoid of any hidden fees or commissions. Its services extend beyond simple comparison, offering expert recommendations customized for each industry, exclusive discounts and promotions from partners, direct links for provider onboarding, and specialized consulting services for larger or more intricate business needs.
The advantages are equally significant for providers. By becoming part of PaySelect, payment gateways, POS system providers, and cross-border payment firms gain access to an effective channel for reaching targeted merchant demographics actively seeking their solutions. The platform generates qualified leads from businesses whose requirements precisely match their offerings, boosts visibility among small to medium enterprises (SMEs) and larger corporations in a competitive market, and streamlines onboarding processes through digital referrals and sign-ups. Inclusion on PaySelect also bolsters credibility, associating providers with a trusted, independent comparison platform, while fostering opportunities for robust partnerships through exclusive deals and co-branded initiatives.
With fifteen providers already onboard and further integrations planned, PaySelect is poised to transform the UAE’s payment gateway ecosystem. It aims to foster increased competition, enhance transparency, and deliver merchant-centric solutions, while simultaneously providing providers with a direct avenue for sustainable growth and merchant acquisition. While its inception is in the UAE, PaySelect’s vision is inherently global, aspiring to become a reputable hub for payment provider connections across international markets.
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