Sugar Sugar Submits Authentic Skin™ Trademark Application to Enhance Facial Services and Bolster Brand Identity

Scottsdale, Arizona Oct 8, 2025  – Sugar Sugar, recognized as the nation’s most rapidly expanding clean beauty franchise, has revealed it has submitted a trademark application for Authentic Skin, a forthcoming brand identity poised to characterize its facial services and later encompass its range of products.

Authentic Skin is intended to position Sugar Sugar’s facial offerings as premium, distinct, and results-oriented treatments, thereby distinguishing them within a swiftly growing market. The global facial treatment sector has seen an increase of 7.8% annually over the past five years (IBISWorld, 2024), and facials now contribute to 30% of spa revenues nationwide (International Spa Association, 2023). With rising consumer demand and an emergence of more facial-focused concepts, the Authentic Skin mark will furnish Sugar Sugar with a clear, differentiated identity.

“The Authentic Skin designation carries a dual significance,” stated Aimee Blake, Founder of Sugar Sugar. “It signifies both the assurance of clean, natural skin and the elevated service and client visit philosophy upheld by our estheticians. It mirrors the meticulous attention, precision, and uniformity that define the Sugar Sugar client journey.”

Research emphasizes the importance of market differentiation. Brands possessing a robust, unique identity experience 23% higher customer loyalty (Nielsen Global Brand Report, 2023). By consolidating its facial services under the Authentic Skin mark, Sugar Sugar aims to bolster loyalty and stimulate growth throughout its franchise network.

In due course, Authentic Skin will also replace Sugar Sugar’s Skin From Scratch product collection, integrating products and services under a unified brand. This alignment supports stronger retail sales and in-studio demand, as 77% of beauty consumers who acquire professional products are more inclined to schedule complementary in-studio treatments (Statista, Beauty Consumer Insights Report, 2023).

While the company has commenced utilizing the designation, final approval remains pending with the United States Patent and Trademark Office (USPTO). The trademark application, Serial Number 99412707, is presently under review and will necessitate a comprehensive examination before registration is granted.

“Authentic Skin embodies our continuous dedication to innovation, differentiation, and delivering value to our franchisees,” remarked William Johner, Co-Founder of Sugar Sugar. “It represents more than just a name; it’s a commitment to enhance both the guest experience and the operational performance of every Sugar Sugar studio.”

Regarding Sugar Sugar
Sugar Sugar stands as America’s premier clean beauty franchise, providing sugaring hair removal, organic spray tanning, vegan facials, and brow science. With a core focus on pure ingredients, client care, and franchisee prosperity, Sugar Sugar is redefining the self-care sector.

For press inquiries, please reach out to:

Jeri Lucco

Franchising@MySugarSugar.com
480-389-0236