TLDRs;
- JPMorgan shares see a slight increase as family offices express significant interest in AI-related investments.
- A survey indicates that 65% of family offices prioritize AI, though their actual investments are predominantly in public equities.
- Despite interest in AI infrastructure, nearly 80% of family offices report no direct investments in this area.
- Investors are increasingly considering data centers and gold, while exposure to cryptocurrency remains minimal.
JPMorgan (JPM) stock experienced a modest rise on Monday, following the release of a survey indicating that artificial intelligence has emerged as a primary investment theme for family offices globally. The study, conducted between May and July 2025, surveyed 333 family offices across 30 countries, revealing that 65% of respondents identified AI as a key priority for future investments.
However, the survey highlighted a discrepancy between stated interest and actual investment. Most family offices have maintained limited allocations to AI, primarily focusing on public equities rather than venture capital or private growth investments. Over half of the surveyed family offices reported no exposure to AI-related venture or growth equity, suggesting a cautious strategy among these high-net-worth investors.
Interest in Infrastructure Surges, But Investment Lags
While the demand for AI is clearly growing, direct investments in its supporting infrastructure remain limited. According to JPMorgan’s findings, 79% of family offices have not allocated funds to AI infrastructure assets, despite increasing interest in data centers and related facilities.
Analysts attribute this gap to the substantial costs and complexities associated with investing in physical assets like hyperscale data centers, power generation facilities, and transmission networks.
A single hyperscale AI data center, designed to handle immense computational demands, can consume electricity equivalent to that of 100,000 homes. As global demand for AI computing power escalates, these facilities are expected to significantly increase energy consumption over the next decade, presenting opportunities for private investment in the energy and infrastructure sectors.
Gold Gains While Crypto Exposure Remains Low
The survey also pointed to a shift in preferences for traditional hedges and alternative assets. While cryptocurrency continues to be largely avoided, with 89% of family offices reporting no exposure, gold has seen a resurgence in interest, particularly among those concerned about geopolitical uncertainties.
This trend suggests a selective approach to alternative investments, balancing speculative technology ventures with tangible, historically stable assets.
Artificial intelligence tops the investment priority list for family offices globally, a survey from JPMorgan’s private bank shows
— Bloomberg (@business)
Notably, some family offices are leveraging AI not just as an investment focus but also as a tool to enhance their internal operations. Activities such as data analytics, workflow automation, and predictive modeling are increasingly being adopted, enabling firms to derive operational benefits from AI without making significant equity investments.
The AI Investment Paradox
Despite the prominent focus on AI in public discourse, experts observe that the majority of family office exposure remains concentrated in public equities. This “AI investment paradox” highlights the divergence between thematic interest and the actual deployment of capital.
In contrast to previous surveys that indicated some family offices were actively investing in cryptocurrency and AI startups, the JPMorgan survey reflects a more conservative segment of wealthy investors, many managing net worths exceeding $1 billion.
As AI continues to reshape various industries, the pressure on family offices to diversify beyond public equities may intensify. Investors are increasingly recognizing that opportunities in data centers, power infrastructure, and other AI enablers could offer returns with low correlation to traditional equity markets.
For JPMorgan, this sustained thematic interest in AI infrastructure has coincided with modest gains in its stock, reflecting investor confidence in the firm’s research insights and advisory services.
Conclusion
JPMorgan’s survey underscores a growing trend: family offices are highly interested in AI but approach its implementation cautiously. While interest in AI infrastructure and operational applications is on the rise, actual investment allocations remain constrained, indicating a deliberate and measured strategy among ultra-wealthy investors.
Concurrently, gold continues to attract attention, cryptocurrencies are being sidelined, and the firm’s stock is experiencing modest movement in response to these market observations.
