TLDR

  • Disney intends to eliminate as many as 1,000 roles in the next few weeks under its new CEO, Josh D’Amaro.
  • The majority of the reductions will focus on the marketing unit, which was recently combined.
  • Since Bob Iger’s return as CEO in 2022, Disney has let go of more than 8,000 employees.
  • Prior restructuring initiatives allowed the company to reduce costs by as much as $7.5 billion.
  • DIS shares have declined 12.8% so far this year, ending at $99.18.

(SeaPRwire) –   The Walt Disney Company is preparing to reduce its workforce by up to 1,000 employees in the weeks ahead. These layoffs form part of a wider initiative to lower expenses under new Chief Executive Officer Josh D’Amaro, who succeeded Bob Iger earlier this year.

A significant number of the positions being eliminated are within Disney’s marketing department. This division was unified in January under a sole Chief Marketing Officer, Asad Ayaz, merging marketing groups from entertainment, experiences, and sports.

Internally, D’Amaro’s efficiency drive is said to be known as Project Imagine. Its aim is to foster faster teamwork among different departments. Disney has not provided official details regarding the plan.

The Walt Disney Company, DIS
DIS Stock Card

These planned workforce reductions are not a complete surprise. According to reports, the layoff process had already begun prior to D’Amaro’s official appointment as CEO.

Disney’s workforce totaled approximately 230,000 at the conclusion of fiscal 2025. The proposed cuts of 1,000 jobs constitute a fairly small percentage of the overall employee count.

A Company That’s Been Here Before

This marks another significant layoff round for Disney. The company has removed over 8,000 roles since Bob Iger came back as CEO in 2022, with those prior cuts largely centered on entertainment, ESPN, and corporate functions.

That earlier restructuring enabled Disney to achieve cost savings of up to $7.5 billion, exceeding its initial goal. The company’s theme parks and cruise business performed robustly during that time.

Disney is navigating a tough landscape in Hollywood. The decline of traditional cable TV has impacted its linear networks. Its streaming services are facing profit challenges, and theatrical revenue has weakened. Competitors such as Amazon Prime and YouTube are drawing increasing audiences.

Sony Pictures also revealed plans to cut hundreds of jobs this week, indicating comparable industry-wide strains.

What Analysts Are Saying

Even with these difficulties, analyst outlook for DIS stock is generally favorable. On TipRanks, the stock has a Strong Buy consensus rating, derived from 18 Buy recommendations and three Hold ratings.

The average price target is $132.11, implying a potential gain of roughly 33% from the current stock price.

DIS stock has fallen 12.8% since the start of the year. It reached a high of $115.88 in January before declining. A drop following its February earnings report contributed to the downward trend.

The share price finished at $99.18 on Wednesday, rising 3.55% for the day.

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