Lil Tjay Set to Headline Jack Doherty’s October 11th Miami Event, Amidst 6ix9ine Feud and for ALTRD Founders’ New Soundtrack Release

Miami, Florida Oct 10, 2025  – Bronx rapper is set to perform at a highly anticipated event. YouTube sensation will host this exclusive, invite-only gathering at his Miami residence on October 11. The timing is particularly significant, as Lil Tjay’s performance coincides with his ongoing public dispute with 6ix9ine, leading many to speculate whether he will speak on the feud during his set.

The event is being powered by ALTRD, a burgeoning lifestyle brand gaining traction in the industry. The rivalry between Lil Tjay and 6ix9ine has escalated on social media, making the October 11 party a focal point for hip-hop enthusiasts and industry figures. A key question remains: will Lil Tjay use this platform to retaliate against his adversary?

This long-standing feud has been unfolding online for several months, with both artists exchanging barbs through social media posts and challenges. Hip-hop followers have closely monitored these developments. Now, Lil Tjay has a prominent stage for any potential response he might choose to make.

Hosted at Doherty’s Miami mansion, the party is a collaborative effort with ALTRD. The atmosphere is charged with anticipation, as industry insiders and fans widely expect Lil Tjay to address 6ix9ine’s provocations during his live performance.

Jack Doherty is renowned for creating dramatic and engaging content. An internet personality, entrepreneur, and millionaire content creator, he boasts a following of over 25 million across various digital platforms.

The October 11 event is expected to surpass his previous achievements, largely driven by the ongoing Tjay-6ix9ine rivalry that amplifies its public interest.

This partnership truly distinguishes the event. ALTRD, established by entrepreneurs , Matt Williamson, and Tanner Carroll, engaged deeply beyond a simple logo placement. They fully committed by sponsoring and installing a custom-branded basketball court at Doherty’s mansion. This court now serves as a prominent backdrop for his video content, ensuring ALTRD’s branding is visibly integrated into every video Jack records at his residence, resulting in organic and unforced marketing.

ALTRD Founders Launch New Soundtrack

Coinciding with the October 11th event, ALTRD founders David Lee Saylor, Matt Williamson, and Tanner Carroll unveiled a new soundtrack titled   This 2-minute 32-second track, which dropped on October 4th, 2025, features all three founders and can be streamed on Spotify. The soundtrack further enhances the cultural significance of the party. Meanwhile, the consumer products market is experiencing rapid expansion.

A growing number of adults are actively seeking innovative lifestyle brands that resonate with their personal values. Brands that establish genuine connections with Gen Z have increasingly entered the mainstream. This trend has created fertile ground for emerging brands such as ALTRD to penetrate a market projected to exceed $2 billion by 2027. What sets ALTRD apart is its marketing strategy: while most brands invest heavily in traditional advertising, ALTRD prioritizes influencer collaborations and social media engagement.

Unlike many brands that merely display a logo on a banner, the ALTRD team, spearheaded by founder David Lee Saylor alongside Matt Williamson and Tanner Carroll, adopted a more intelligent approach by seamlessly integrating the brand into the event’s fabric.

To visualize this: they constructed a permanent, branded basketball court at Doherty’s residence, which has become the primary setting for his digital content. On the evening of the party, every mobile video, shared clip of Lil Tjay performing, and post referencing the feud will inadvertently promote ALTRD. Because the event is hosted at Jack’s property, ALTRD organically benefits, securing millions of authentic views and positioning itself at the core of a highly engaging subject for Gen Z.

The collaboration with Jack Doherty serves as a prime illustration of this strategy. His audience, which aligns perfectly with ALTRD’s target demographic, prefers authentic lifestyle content over polished corporate advertisements. By integrating into Jack’s sphere rather than disrupting it, the brand effectively establishes a connection.

The introduction of the soundtrack establishes ALTRD as more than merely a brand; it’s a lifestyle movement engaging Gen Z through music, distinctive events, and genuine collaborations. The October 11th party signifies a pivotal strategic moment in this methodology, merging entertainment, musical expression, and cultural pertinence.

Regarding ALTRD

ALTRD is a contemporary lifestyle brand established by entrepreneurs David Lee Saylor, Matt Williamson, and Tanner Carroll. The brand emphasizes genuine cultural collaborations and recently launched the soundtrack featuring all three founders, which can be found on Spotify.