Project Life Debuts Fertility Awareness Campaign, Urging Couples to Ask Key Questions Prior to Treatment

Toronto, Ontario Oct 23, 2025  – Project Life, a fertility support organization grounded in Traditional Chinese Medicine (TCM), has rolled out a new educational initiative focused on assisting individuals and couples in posing more effective questions prior to pursuing invasive fertility treatments. This program, built upon the genuine experiences of thousands of clients, champions a more knowledgeable, body-first journey to conception—which can be utilized either independently or as a complement to IVF and IUI.

Recognizing that many individuals feel pressured into costly or emotionally draining fertility strategies, Project Life is advocating for a shift: prioritizing enhanced education, deeper reflection, and greater personalization.

“Often, couples are led to believe they have exhausted their options, when in reality, they simply haven’t been presented with the appropriate ones,” stated Selina Ye, co-founder of Project Life. “Our objective is to help people pinpoint their underlying issues before investing substantial sums in treatments that may not address the complete situation.”

At the core of the campaign is a straightforward tool: a 50-question diagnostic assessment developed by Dr. Yun Ye, a licensed TCM practitioner with over four decades of clinical expertise. This quiz identifies patterns in menstrual cycle irregularities, hormonal imbalances, and other health indicators to formulate a customized herbal protocol.

As part of this awareness effort, Project Life has released a guide titled “10 Essential Questions to Ask Before Starting Fertility Treatment,” prompting patients to consider factors such as emotional readiness, male fertility contributions, and the timeframe for exploring alternative approaches.

“We are not opposed to IVF. In fact, many of our clients incorporate Project Life herbs to prepare for or recover from conventional clinical treatments,” explained Dr. Ye. “However, we champion the body’s innate capabilities. And the body frequently possesses a greater capacity for healing than we often perceive.”

The movement is already gaining momentum, particularly in Toronto, where the clinic originated and where numerous families have personally witnessed the positive effects of Project Life’s methodology.

For those feeling overwhelmed by contradictory advice, Project Life provides a consistent and tailored path forward—one centered on restoring physiological balance rather than imposing specific outcomes.

About Project Life

Established in 2022 by Dr. Yun Ye and his daughter Selina, Project Life is a Toronto-based fertility support program that employs Traditional Chinese Medicine to assist individuals and couples in achieving natural conception. By combining a proprietary 50-question diagnostic quiz with custom-blended herbal protocols, Project Life addresses a broad spectrum of fertility challenges, including low AMH, PCOS, irregular cycles, and male factor infertility. With over 75% of clients reporting successful outcomes, Project Life has reinvigorated the hope of parenthood for thousands. For more information, please visit