TLDR

  • Robinhood distributed $1.5 million in Bitcoin as part of its HOOD Holidays New Year festivities.
  • The initiative kicked off on December 26 and wrapped up with significant cryptocurrency and luxury goods awards.
  • Over the campaign period, Gold members received a combined total of $7 million in prizes.
  • Cryptocurrency rewards included Bitcoin, Ethereum, XRP, Solana, and Dogecoin.

Robinhood closed out the year with a large-scale crypto giveaway, handing out $1.5 million in Bitcoin via its HOOD Holidays campaign. This time-limited event—launched on December 26—also offered users additional cryptocurrencies and luxury prizes.

HOOD Holidays Campaign Concludes with Bitcoin Giveaway

Robinhood wrapped up its year-end festivities by distributing $1.5 million in Bitcoin to its users. The Bitcoin giveaway was part of the HOOD Holidays campaign, which started on December 26 and featured a variety of daily rewards.

The event was exclusive to Robinhood Gold members, who received both cryptocurrency and premium items. New giveaways were available daily, and the campaign concluded with the New Year Bitcoin distribution. According to the platform, users earned reward eligibility through their participation during the campaign.

Luxury Goods and Crypto Rewards Highlight the Campaign

Alongside the Bitcoin reward, Robinhood offered luxury items like a Porsche 911, Rolex Daytona, and Hermès Birkin bag. These goods were distributed alongside crypto prizes including Ethereum (ETH), Solana (SOL), XRP, and Dogecoin (DOGE).

The multi-day event included limited-time promotions, with unique surprise rewards each day. Participants were alerted via the app and encouraged to check back regularly for new offers. The campaign was part of Robinhood’s effort to reward its active user base and gain attention during the holiday season.

$7 Million Total Prizes for Robinhood Gold Members

CEO Vlad Tenev announced that Gold members received a total of $7 million in gifts through the HOOD Holidays campaign. The event featured a mix of physical products and digital assets, with the Bitcoin reward serving as the final major prize.

Tenev also noted that the platform is gearing up to launch several new products in the coming months. While no further details were provided, the announcement suggests Robinhood plans to expand its offerings in 2026.

Robinhood Advances Crypto Expansion Efforts

The HOOD Holidays event follows a year of increased crypto activity from Robinhood. The trading platform has added new crypto assets, expanded its features, and strengthened its position among retail investors.

Including Bitcoin and other cryptocurrencies in its giveaways aligns with Robinhood’s strategy to appeal to younger, crypto-savvy users. The distribution of high-value assets and luxury goods marks one of the company’s largest promotional campaigns to date.

The campaign concluded with strong user engagement across the platform, helping Robinhood finish the year on a high note. With more product launches teased for 2026, Robinhood is expected to continue focusing on growth and innovation in both traditional and crypto markets.