Salinas, California, September 11, 2025 – Taylor Farms recently secured the second-highest position on Instacart’s bestseller list in their new consumer insights report, . As a leading North American producer of ready-to-eat salads and fresh, healthy foods, Taylor Farms gained recognition in the report’s top-selling pickle-flavored section for its . This data-driven campaign underscores the increasing demand for pickled products in grocery stores across the nation.
Instacart’s findings highlight the rising popularity of pickle-flavored items, spanning beverages to snacks, demonstrating a nationwide craving for tangy, brined tastes. Taylor Farms’ inclusion in the report emphasizes its capacity to adapt to evolving consumer preferences through innovation and a dedication to providing fresh, flavorful products that resonate with customers, fostering repeat purchases.
“Being featured in Instacart’s Brine Boom report is an exciting validation of the work our team has done to respond to evolving consumer tastes,” said Charis Neves, Vice President of Product & Innovation. “We’ve seen how pickle-inspired flavors have captured the imagination of shoppers nationwide, and we’ve leaned into this trend with products that deliver both the delicious tastes and the fresh quality consumers expect from us.”
The Instacart campaign reveals a double-digit growth in pickle-flavored grocery items. The report illustrates how consumers are increasingly drawn to bold flavors that blend nostalgia, reminiscent of childhood favorites, with novel culinary adventures. Taylor Farms is proud to be featured in the report, reflecting its influence on food trends and its contribution to advancing the fresh produce category.
The Dill Pickle Chopped Salad Kit, launched in 2020, has become a customer favorite. Since then, Taylor Farms has introduced a range of pickle-themed products, including the Creamy Dill Pickle Chopped Salad Kit, a Dill Pickle Snack Pack Tray, and the Dill Pickle Crunch Salad with Chicken, a popular lunchtime choice.
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Mindi Mayhew
Source :Taylor Farms
