TLDR

  • Tesla witnessed a 55% rise in registrations in France and a 32% increase in Norway during February, whereas there was an 18% decline in Denmark.
  • Tesla’s sales in Norway soared 75.6% year-over-year to 1,210 units, regaining the position of the top-selling brand.
  • The Model Y was the best-selling vehicle in Norway in February, with 1,073 units sold.
  • Tesla’s EU market share stood at 0.8% in January 2026, down from its peak of 2.9% in 2023.
  • Tesla rolled out the seven-seat Model Y across Europe on Friday, with deliveries set to begin in May.

Tesla recorded stronger figures in two key European markets in February, with both France and Norway experiencing year-over-year growth in registrations.

TSLA Stock Card

In France, Tesla registrations increased by 55% compared to the same month last year, even as most other automakers saw declines in the market.

Norway had a similar tale. Tesla sold 1,210 vehicles there in February, a 75.6% jump from the 689 units sold in February 2025.

That also marked a sharp recovery from January, when only 83 Teslas were registered in Norway — the brand’s lowest result in three years.

The January slump was linked to Norway removing EV incentives after the country achieved 95% electric vehicle penetration by the end of 2025.

February saw a rebound. Overall Norwegian vehicle registrations reached 7,272 units, with battery electric vehicles accounting for 98.0% of new sales.

Tesla held a 16.6% market share in Norway for the month, surpassing Toyota at 12.9% and Volkswagen at 8.6%.

Model Y Leads the Pack

The Model Y was the standout performer, making up 1,073 of Tesla’s 1,210 Norwegian registrations — or 88.7% of the brand’s total.

The next two best-sellers in Norway, the BZ4X and Toyota Urban Cruiser, each sold less than half as many units.

On Friday, Tesla introduced the seven-seat version of the Model Y across Europe. It is available with the Premium All-Wheel Drive trim, with deliveries scheduled to start in May.

In Norway, the seven-seat option adds NOK 22,000 to the price, approximately $2,300.

Tesla is also running promotions until March 31, including a NOK 50,000 ($5,200) Tesla Bonus on most Model Y and Model 3 Premium and Performance trims.

The automaker also introduced the Model 3 Standard to European markets late last year, reducing the sedan’s entry-level price to NOK 299,990, or about $31,500.

The Bigger Picture in Europe

Despite the February gains, Tesla’s position in Europe is still well below what it was a few years ago.

The company’s market share across the EU, UK, and EFTA region dropped to 0.8% in January 2026, down from 1% in January 2025.

At its peak in 2023, Tesla held 2.9% of that combined market — and its Model Y was the world’s best-selling vehicle that year.

Sales across Europe declined by 27% in 2025, facing pressure from Chinese EV brands and an aging model lineup.

Denmark went against the February trend, with Tesla registrations falling 18% — a reminder that recovery is uneven across markets.

Italy and Spain were scheduled to release their February data later in the day.