Venkatesh: Guiding Brands to Secure Their Exclusive Top-Level Domains

Mumbai, Maharashtra Oct 26, 2025  – While most individuals associate domain names with extensions such as .com, .in, or .xyz, for Venkatesh – a globally renowned domain registry consultant – the internet’s evolution points towards a much more customized concept: companies securing their unique top-level domain.

Utilizing his consulting firm, Dotup ICANN Accreditation Consultancy, and his online platform NewgTLDProgram.com, Venkatesh aims to assist businesses in applying for new gTLDs over the internet, successfully managing the ICANN New gTLD Program, and establishing a tailored digital identity that truly represents their essence, rather than merely their hosting location.

A Transformative Vision: Evolving from .COM to .BRAND

The initial real estate surge on the internet occurred in the 1990s. The subsequent phase is slated for 2026, when ICANN – the international organization overseeing domain names – will relaunch its highly anticipated New gTLD application period.

More than ten years have passed since businesses were last able to apply for their proprietary TLDs. The inaugural round, in 2012, unveiled new TLDs such as .app, .store, .xyz, and .sbi – and now, ICANN’s New gTLD Program 2026 is poised to introduce hundreds of additional options.

Venkatesh contends that this upcoming round will fundamentally alter digital branding practices. He states, “Possessing your own top-level domain is akin to having your own digital territory. It signifies the ultimate degree of authenticity a brand can attain.”

Exploring the Consulting Operations

Venkatesh’s consulting division functions not as a marketing agency, but as a specialized entity dedicated to leading applicants through one of ICANN’s most intricate global initiatives. His company offers support for all aspects, from ICANN TLD application paperwork to the management of registry operations following launch.

Key components of each engagement usually involve:

• Feasibility and Strategic Planning – assessing whether a brand should pursue a closed DotBrand TLD or a general open registry.

• Application Formulation – compiling technical, financial, and operational specifics to align with ICANN’s assessment criteria.

• RSP and Regulatory Coordination – collaborating with Registry Service Providers for essential backend functionalities (DNS, EPP, RDAP).

• Adherence & Implementation of Launch – guaranteeing effective delegation and the successful launch of the registry in accordance with ICANN’s stringent SLAs.

With this comprehensive strategy, businesses can track their new gTLD application progress, gain insight into the new gTLD directory and competitive environment, and participate in ICANN’s upcoming round with thorough readiness.

Current Market Trends

As ICANN’s new gTLDs 2026 are already a topic of discussion in international industry forums, proactive companies are positioning themselves for an advantage. This interest extends beyond major technology firms, with banks, fast-moving consumer goods (FMCG) conglomerates, and logistics enterprises also assessing the potential of .brand for both security and marketing purposes.

Venkatesh highlights several distinct advantages:

• Elimination of phishing and fraudulent domains – only the brand itself can establish subdomains within its TLD.

• Cohesive brand presence – all products, services, and regional websites exist within a single, managed namespace.

• Enduring digital property – distinct from leased domains, a TLD represents a significant, long-term strategic investment.

An Esteemed Figure in the Domain Sector

Boasting over twelve years of expertise and clients spanning Asia, Europe, and the Americas, Venkatesh has successfully aided numerous firms in obtaining ICANN accreditation for registrar functions. Currently, his primary objective is to lead enterprises through the ICANN gTLD catalog and .

He is also dedicated to raising awareness via webinars, whitepapers, and YouTube tutorials that demystify what many perceive as a daunting procedure.

He remarks, “Many brands are unaware of the imminent significant digital transformation. Acquiring your TLD extends beyond mere prestige; it’s about safeguarding your trust, identity, and data for the future.”

Looking Ahead

The subsequent ICANN application period is approaching, and businesses that begin preparations early will gain a competitive edge. Venkatesh’s advice is straightforward: commence preparations now, rather than waiting for the application window to open.

The chance is available for brands prepared to investigate their unique namespace, be it .brand, .appname, or .productline.

and establish a lasting presence in the internet’s forthcoming era.