BEIJING, April 26, 2025 — The 798 Art District and the 15th Beijing International Film Festival have jointly initiated the “Art Lights the Screen” series, which will continue until May 5. The event, covering 520,000 m² of the 798·751 Community, integrates technology, art, and film through six thematic sections, exhibitions, and markets, providing a comprehensive cultural experience.

The event is structured around six main sections: “Dream Wonderland: Film Visual Effects,” “Art & Vision,” “Shared Cinema: Outdoor Film Screenings,” “Into the Scene: Movie-Themed Fairs,” “Film Art Journey,” and “Hyper Vision: VR Cinema.” Key attractions include the “Creativity Night” Awards Gala, the Notre-Dame VR experience, and the “Where Dreams Were Created” film art exhibition. Celebrated figures from the film and art worlds, including Huo Tingxiao, Ning Ying, Zhang Yishan, Hai Qing, Li Xiangqun, and Wang Guangle, were present to celebrate the fusion of cinema and art.

During the festival, the 798 Art District is also collaborating with municipal and district cultural and tourism authorities to present consumer-focused campaigns, “Travel with Film” and “Chao Young: City Movie Tour.” Visitors can benefit from exclusive discounts at over 100 businesses in 798. According to feedback from merchants, store revenues have seen a 150% increase in the event’s first week.

Shared Cinema: Outdoor Film Screenings

In Power Square, an outdoor screening area nestled among smokestacks and historical structures creates a distinctive industrial ambiance. Ten films by director Chen Sicheng are being shown in rotation, with complimentary tickets available through the 798 mini-program. Following the screenings, attendees can explore the flea market or participate in live music performances.

The “798 Hyper Vision” VR Cinema—Beijing’s largest VR cinema, debuting during the May Day holiday—features five themed halls and eight rotating films, delivering a mixed reality experience that has quickly become a popular social venue for young people.

The Event Banner

“Art Lights the Screen” combines academic discussion, reviews, screenings, shopping, and exhibitions within a five-dimensional framework, creating a comprehensive festival experience. As a leading global art destination, the 798 Art District, in collaboration with the Beijing International Film Festival, Beijing Film Academy, and ArtNews China, champions the integration of “Art + Film,” supporting Beijing’s goal to become a global center for film and cultural innovation.

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