SHENZHEN, China, July 14, 2025 — Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a premier provider of customer engagement and marketing technology solutions in China, is highlighting its potential for growth amidst the recent surge in Bitcoin’s value. With Bitcoin having reached an unprecedented high of $119,000 on July 13, 2025, and showing sustained momentum, investors are actively seeking innovative enterprises capable of capitalizing on this digital asset revolution. Aurora Mobile positions itself at the confluence of mobile technology and the expanding digital economy, offering an appealing investment prospect.

As the cryptocurrency market continues to expand, particularly with Bitcoin gaining mainstream acceptance, there is an escalating demand for sophisticated data analytics and mobile engagement tools within this sector. Aurora Mobile’s data-driven methodology can be effectively utilized to analyze user behaviors within cryptocurrency-related applications, enhance user interaction, and optimize marketing approaches for businesses operating in the digital asset domain.

The Company’s marketing technology offerings can empower cryptocurrency exchanges, digital wallet providers, and other associated businesses to more effectively reach their intended audiences. With an increasing influx of investors entering the cryptocurrency market, the need for precisely targeted marketing solutions is growing significantly, and Aurora Mobile is poised to fulfill this rising demand.

Backed by a robust management team and a clear strategic outlook, Aurora Mobile is strategically positioned to leverage the opportunities emerging from the burgeoning cryptocurrency market. As Bitcoin and other digital assets continue to gain wider adoption, Aurora Mobile’s innovative solutions are expected to play a vital role in enabling businesses within this sphere to flourish.

About Aurora Mobile Limited

Established in 2011, Aurora Mobile (NASDAQ: JG) stands as a leading provider of customer engagement and marketing technology services in China. From its inception, Aurora Mobile has concentrated on delivering reliable and efficient messaging services to enterprises, evolving into a leading mobile messaging service provider due to its first-mover advantage. Responding to the increasing need for broader customer reach and marketing expansion, Aurora Mobile has developed advanced solutions such as Cloud Messaging and Cloud Marketing to assist enterprises in achieving omnichannel customer engagement and interaction, alongside artificial intelligence and big data-powered marketing technology solutions to facilitate their digital transformation.

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Safe Harbor Statement

This press release contains forward-looking statements. These statements are made in accordance with the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements can be identified by the use of terms such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident,” and similar expressions. Among other elements, the Business Outlook and management quotations featured in this announcement, as well as Aurora Mobile’s strategic and operational objectives, include forward-looking statements. Aurora Mobile may also issue written or oral forward-looking statements in its reports filed with the U.S. Securities and Exchange Commission, in its annual reports to shareholders, in other press releases and written materials, and in oral statements made by its executive officers, directors, or employees to third parties. Any statements that are not historical facts, including but not limited to statements regarding Aurora Mobile’s beliefs and expectations, are considered forward-looking statements. Forward-looking statements inherently involve risks and uncertainties. Various factors could cause actual results to differ substantially from those expressed in any forward-looking statement, including but not limited to: Aurora Mobile’s business strategies; Aurora Mobile’s future business development, financial health, and operational outcomes; Aurora Mobile’s capacity to attract and retain clients; its capability to develop and effectively commercialize data solutions, and to penetrate the existing market for developer services; its ability to transition to the new advertising-driven SAAS business model; its ability to preserve or enhance its brand reputation; the competitive landscape with current or prospective rivals; its ability to continue obtaining access to mobile data in the future; laws and regulations pertaining to data privacy and protection; general economic and business conditions globally and within China; and assumptions underlying or related to any of the foregoing. More comprehensive information concerning these and other risks is provided in the Company’s filings with the Securities and Exchange Commission. All information presented in this press release and its attachments is current as of the date of the press release, and Aurora Mobile assumes no obligation to update such information, except as mandated by applicable law.

For more information, please contact:

Aurora Mobile Limited
E-mail: ir@jiguang.cn

Christensen

In China
Ms. Xiaoyan Su
Phone: +86-10-5900-1548
E-mail: Xiaoyan.Su@christensencomms.com

In US
Ms. Linda Bergkamp
Phone: +1-480-614-3004
Email: linda.bergkamp@christensencomms.com