• Building on its integration of global live streaming and AI, BIGC is now extending its proprietary technology to include AI Agents.
  • This move aims to bolster the global digital competitiveness of K-pop and K-entertainment while promoting the widespread use of EnterTech.

SEOUL, South Korea, Sept. 03, 2025 — Entertainment-tech firm BIGC, led by CEO Mihee Kim, manages an “all-in-one digital venue” platform that links artists and fans globally.

Focusing on K-pop and cultural concerts, BIGC offers comprehensive services for online monetization of performances and artist IP. These include ticketing, AI-enhanced live streaming, fan interaction, video OTT, global e-commerce, and fan data analytics.

BIGC has gained recognition as an innovative platform that champions AI transformation within the K-entertainment sector, aligning with the global surge in K-pop-driven cultural trends. Beyond simply adopting technology, BIGC uses AI to transform content delivery and fan engagement, thereby establishing new industry benchmarks.

BIGC has partnered with major media outlets like CJ ENM, MBC, and SBS, and has broadened its business through global collaborations with leading K-pop artists. Within two years of its launch, the company has expanded its services to 224 countries, amassing over 1.2 million members, with about 80% of its users located overseas, mainly in Japan, Greater China, and North America.

From the start, BIGC’s central vision has been the “Digital Evolution of Live,” prioritizing AI research and its commercialization. In 2023, the company achieved real-time multilingual live broadcasting using its AI auto-subtitling system in 12 languages. In 2024, BIGC enhanced live engagement with AI-generated fan cheering comments and VOD upscaling capabilities.

Since its inception, BIGC has actively implemented AI in areas such as real-time concert streaming, fan interaction, video subtitling, and community management. Leveraging this experience, the company has developed a specialized AI agent service for EnterTech, named BIGC AI+.

BIGC has announced the official launch of BIGC AI+, the first AI agent tailored for the Korean entertainment industry. BIGC AI+ is powered by three years of operational data and technology, providing K-pop big data services, AI Live features, and AI Artist Messaging technology.

For example, within AI Live, “AI Caption” automatically provides subtitles in 12 languages for artist speech, while the “Artist Protector” identifies and rectifies offensive language in fan-artist interactions.

BIGC AI+ will be available to partners as SaaS and API solutions, facilitating easy integration with their existing services.

BIGC’s proprietary AI technology, designed specifically for the entertainment sector, has been validated over three years on its platform. It has supported over 2 million live streaming sessions, evolving into a market-leading solution.

Following closed beta testing with current partners in the latter half of this year, the service will expand across the broader entertainment landscape. This move is seen as both an effort to broaden the global K-pop fan experience through AI and a strategic tech investment aimed at ensuring the future competitiveness of the K-entertainment industry.

BIGC intends to further enhance its AI technology by integrating it with fan games, fan platforms, and global e-commerce services, ultimately showcasing a new model for K-content export.

Jungwoo Kim, CTO of BIGC, commented, “AI technology is more than just automation—it’s a tool to strengthen the emotional connection between fans and artists. This AI agent incorporates BIGC’s expertise developed over the last four years and will accelerate the use of AI within the EnterTech industry.”

He added, “We are developing advanced technologies such as AI-driven content curation and live MC features, which will further solidify K-entertainment’s global leadership through BIGC’s unique technological foundation.”

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