URUMQI, China, July 24, 2025 — Chanson International Holding (Nasdaq: CHSN) announced that its strategy combining “baking + same-city delivery” and “livestream + interaction” has significantly boosted online sales. The company views this as a promising start to its online market expansion.
In 2024, Chanson launched a channel on Douyin, the Chinese version of TikTok, to capitalize on its “fresh baking” advantage by offering same-city instant delivery through its 60 physical stores.
Unlike typical e-commerce that uses static visuals, Chanson’s livestream studio offers real-time views from each store’s kitchen, preparation area, and cleaning station. Viewers can observe dough kneading, bread baking, and cake decorating in high definition with professional lighting, providing insight into the craftsmanship and freshness of the process.
During livestreams, hosts present product details, answer real-time questions about things like low-sugar options or custom cake sizes, and offer interactive promotions. Chanson’s data shows that average viewer watch time has increased from 2 to 8 minutes, with engagement rates consistently above 30%.
To turn livestream views into sales, Chanson introduced exclusive bundles, such as discounted breakfast sets and afternoon tea offers, promoted with slogans emphasizing urgency like “made today” and “delivered within one hour within 3 kilometers” via Douyin’s shopping cart.
Mr. Gang Li, Chairman and CEO of Chanson, stated that freshness and convenience are key for baking consumers. He added that their livestream strategy brings the experience of their kitchens online, creating a multi-sensory shopping experience supported by local delivery. The company plans to refine livestream schedules to coincide with peak hours and introduce themed events, like low-sugar cakes for Mother’s Day or cartoon bread for Children’s Day.
Mr. Li also noted the development of an integrated offline-online model shifting from “window displays” to “livestream interaction” and from “in-store purchases” to “same-city instant delivery”. He believes that focusing on product freshness, using engaging visual content, and providing a smooth local service experience will differentiate Chanson in the market and position it for future growth.
About Chanson International Holding
Founded in 2009 and headquartered in Urumqi, China, Chanson International Holding offers bakery, seasonal, and beverage products through its chain stores in China and the United States. Chanson operates 60 stores in Xinjiang, China, and 3 stores in New York City, along with selling on digital platforms and third-party online food ordering platforms. Besides packaged bakery items, Chanson also provides in-store pastries and eat-in services with freshly prepared baked goods and a wide array of beverages. Chanson aims to deliver healthy, nutritious, and convenient food using advanced facilities based on thorough industry research while providing a comfortable store environment. The company’s product development teams constantly create new products based on market trends to satisfy customer needs. For more information, visit the Company’s website: .
Forward-Looking Statements
This announcement contains forward-looking statements regarding the Company’s proposed offering. These statements involve risks and uncertainties based on current expectations and projections about future events and financial trends. These statements can often be identified by terms like “approximates,” “believes,” “hopes,” “expects,” “anticipates,” “estimates,” “projects,” “intends,” “plans,” “will,” “would,” “should,” “could,” “may” or similar expressions. The Company is not obligated to update or revise these statements to reflect new information, except as required by law. While the Company believes these expectations are reasonable, it cannot guarantee their accuracy and advises investors that actual results may differ materially. Investors are encouraged to review other factors that may affect the Company’s future results in its registration statement and other filings with the SEC.
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Chanson International Holding
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Tina Xiao
Phone: +1-646-932-7242
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