An established manufacturer displayed off-road motorcycles at Brazil’s leading electronics trade show, exploring strategic market opportunities.
SÃO PAULO, Brazil, July 22, 2025 — Zhejiang Bosuer Motion Apparatus Co., Ltd. (“BSE” or “Bosuer”), a prominent manufacturer in China, successfully concluded its participation in the electronics exhibition held in São Paulo from June 23-26, marking a key achievement in the company’s international expansion strategy.
The four-day exhibition provided BSE with a valuable platform to showcase its innovative range of off-road motorcycles to Brazilian industry professionals, distributors, and potential partners. The company’s presence at one of South America’s influential electronic exhibitions highlights its commitment to broadening its global footprint in the promising Brazilian market.
“Our participation in this São Paulo exhibition proved to be a revealing experience for BSE,” stated a company spokesperson. “The enthusiastic reception from Brazilian attendees has strengthened our belief in the South American market’s potential. Brazil’s varied terrain and increasing passion for motorsports present optimal circumstances for our products.”
Throughout the exhibition, BSE representatives interacted with local distributors, retailers, and motorsports communities to gain a deeper insight into market trends and consumer tastes. The company intends to forge robust local collaborations that will aid its penetration into the Brazilian off-road motorcycle sector.
Established in 2002, BSE has earned a strong reputation for manufacturing premium off-road motorcycles, blending sophisticated engineering with competitive pricing. The company’s offerings appeal to both casual riders and professional motorsports competitors, boasting sturdy designs built for demanding landscapes.
BSE intends to utilize the knowledge acquired from this market exploration visit to create customized products and marketing strategies that appeal to Brazilian consumers, thereby setting itself up for ongoing global expansion in developing South American markets.
About BSE
Founded in 2002, BSE is a Chinese company focused on manufacturing off-road motorcycles for both leisure and professional applications. The company has gained a solid standing in both domestic and international markets for creating dependable, high-performance motorcycles and is actively seeking global expansion prospects throughout South America.
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CONTACT: Contact: https://www.bsemotor.com/ emma.taylor@ssedigital.com
