Veteran manufacturer displays off-road motorcycles at Brazil’s leading electronics trade event, seeking strategic market opportunities
SÃO PAULO, Brazil, July 22, 2025 – Zhejiang Bosuer Motion Apparatus Co., Ltd. (referred to as “BSE” or “Bosuer”), a prominent Chinese manufacturer, successfully completed its engagement at the São Paulo electronics exhibition from June 23-26. This participation marks a key development in the company’s global growth strategy.
The four-day event offered BSE an important opportunity to present its innovative line of off-road motorcycles to Brazilian industry experts, distributors, and prospective collaborators. BSE’s attendance at this influential South American electronics expo highlights its dedication to extending its international reach into the promising Brazilian market.
“Our involvement in this São Paulo exhibition has been a revealing experience for BSE,” stated a company representative. “The positive reception from Brazilian attendees has strengthened our conviction regarding the South American market’s potential. Brazil’s varied terrain and increasing interest in motorsports provide perfect conditions for our products.”
Throughout the event, BSE delegates interacted with local distributors, retailers, and motorsports groups to gain insights into market trends and consumer tastes. The company intends to forge robust local collaborations to support its entry into Brazil’s off-road motorcycle sector.
Established in 2002, BSE has earned a strong reputation for manufacturing premium off-road motorcycles that blend sophisticated engineering with affordable pricing. The company’s offerings appeal to both casual riders and professional motorsports participants, boasting durable constructions designed for demanding environments.
BSE intends to utilize the knowledge acquired from this market exploration visit to create customized products and marketing strategies that appeal to Brazilian consumers, thereby positioning itself for ongoing global expansion in developing South American markets.
About BSE
Founded in 2002, BSE is a Chinese company focused on manufacturing off-road motorcycles for both leisure and competitive purposes. The firm has cultivated a strong standing in both local and international markets for delivering dependable, high-performance motorcycles and is actively seeking global growth prospects throughout South America.
Accompanying images for this announcement can be found at
CONTACT: Contact: https://www.bsemotor.com/ emma.taylor@ssedigital.com
