SINGAPORE, June 17, 2025 — EngageLab, a prominent provider of omnichannel customer engagement platforms, is pleased to announce its partnership with a leading Chinese tea beverage brand. EngageLab’s high-delivery AppPush notification capabilities will support the brand’s global expansion. This Chinese tea beverage brand has made significant strides in overseas markets by presenting Eastern tea culture in a modern way. Building on a foundation of premium tea leaves, the brand has strategically expanded globally with tailored localization strategies. It has established thousands of stores in over 100 countries and regions, becoming a leading Chinese brand in the fresh-made tea beverage sector across Southeast Asia, North America, and other key global markets.

The brand’s rapid business growth and global expansion led to challenges with overseas notification services, including unstable channel quality and unreliable message delivery, impacting user experience and global operational efficiency.

To overcome these challenges, the brand partnered with EngageLab, implementing its AppPush solution to optimize overseas messaging services and achieve three key improvements:

  • Enhanced Delivery Capabilities for Global Expansion
    As the brand expanded to over 100 countries, particularly in emerging markets in Southeast Asia, complex network environments created communication challenges. EngageLab AppPush integrated international mainstream system channels like FCM and APNS, along with major smartphone manufacturer push channels including Xiaomi, Huawei, OPPO, vivo, and self-built enhanced channels. This improved message delivery rates by approximately 40%, providing strong technical support for global operations.
  • Intelligent Cross-Regional Push Notifications for Localized Operations
    Operating in diverse countries and regions, the brand encountered varied user needs and operational strategies. EngageLab AppPush’s dynamic AppKey switching function offered significant convenience. When users switch countries within the app, the SDK can apply corresponding country/regional SDK configurations through simple API calls. This enables the brand to flexibly develop and implement independent push strategies, user behavior tracking, and marketing campaigns for different markets, without needing to develop and maintain multiple app versions, significantly reducing development and maintenance costs and improving regional market responsiveness.
  • Global Multi-Data Center Layout for Compliant Operations
    In a global environment that values data sovereignty and privacy protection, compliant handling of user data is essential for international enterprises. EngageLab has deployed distributed data centers in multiple strategic locations worldwide (including Singapore, Virginia USA, Frankfurt Germany, Hong Kong China, etc.), providing robust localized data compliance solutions. The brand can intelligently select the most appropriate data storage and processing nodes based on users’ regions, strictly adhering to local privacy regulatory requirements.

About EngageLab
EngageLab is a leading global AI-powered omnichannel customer engagement solution provider. It combines technology and versatility to offer seamless customer interactions across various channels, including Email, AppPush, WebPush, OTP, SMS, and WhatsApp Business. It helps businesses build lasting relationships and improve conversions and retention. With a strong focus on innovation and performance, EngageLab supports businesses in over 220 countries and regions, delivering more than 1 million messages per second across various channels.

For more information about EngageLab and its solutions, visit .

For Media Inquiries:
Contact:
Website: www.engagelab.com