SINGAPORE, March 10, 2025 — EngageLab, a leading global customer engagement platform, focuses on resolving the specific challenges faced by top-tier global B2B e-commerce platforms. Through its advanced email solutions, EngageLab has emerged as a reliable partner for e-commerce platforms aiming to optimize customer engagement, enhance email deliverability, and foster long-term growth.

EngageLab: The Optimal Partner for Global B2B E-Commerce Businesses

B2B e-commerce platforms operate in intensely competitive markets and often struggle with issues such as poor email deliverability, disjointed customer communication, and difficulties in tailoring marketing strategies for a global audience. EngageLab specializes in overcoming these challenges with its innovative solutions and customer-focused strategy.

Key Benefits of Partnering with EngageLab:

1. Global Infrastructure:
EngageLab’s globally distributed servers and outbound IPs ensure high delivery rates and adherence to local regulations. Its email services are supported by multiple nodes, which improves delivery capabilities to accommodate the needs of global enterprises.

2. Superior Email Deliverability:
EngageLab guarantees a 99.97% inbox placement rate using advanced domain preheating, sender certification, and intelligent routing. This ensures that crucial marketing messages reach the intended recipients, even in regions with stringent email policies.

3. Omnichannel Marketing Automation:
The newly introduced Omnichannel Automation Platform facilitates the smooth integration of email, SMS, AppPush, and WebPush, allowing platforms to design personalized, multi-channel marketing workflows. This ensures consistent and effective communication across all customer interaction points.

4. Tailored Customer Engagement:
With sophisticated user tagging and segmentation tools, EngageLab assists platforms in delivering customized marketing content based on customer behavior, preferences, and demographics, leading to higher engagement and conversion rates.

Case Study: A 17-Year-Old World Leading E-Commerce Leader

A recent success story involves a well-known global B2B e-commerce platform with 17 years of experience. This platform manages over 100 logistics routes, operates 10 international warehouses, and serves buyers in 223 countries and regions. Despite its broad global presence, the platform encountered significant obstacles in its international email campaigns.

Challenges:

The platform experienced low deliverability due to the new domain name used for email marketing having a limited reputation.

It struggled to efficiently manage its diverse global customer base and provide personalized marketing content to boost engagement and repeat purchases.

EngageLab’s Customized Solutions:

1. Domain Preheating for Enhanced Deliverability:

EngageLab’s operations team developed and implemented a precise domain preheating strategy. By gradually warming up the new domain and IPs through managed email sending volumes and patterns, EngageLab achieved:

  • Over 90% email deliverability, ensuring consistent inbox delivery worldwide.
  • A 99% inbox placement rate, significantly above industry standards.
  • A 40% email open rate, due to optimized sender certification and domain reputation management.

2. Omnichannel Automation for Integrated Marketing:

Using EngageLab’s Omnichannel Automation Platform, the e-commerce leader integrated its email campaigns with web push notifications, SMS, and WhatsApp, which enabled the platform to:

  • Implement cohesive, multi-channel marketing strategies that attracted customers across all points of contact.
  • Use multilingual push notifications to deliver content in users’ preferred languages, increasing engagement.
  • Achieve a 16% increase in order volume, directly resulting from enhanced customer communication and engagement.

3. Advanced User Segmentation: Personalization at Scale

EngageLab implemented advanced user tagging and segmentation, allowing the platform to:

  • Divide its extensive buyer base into specific, behavior-driven segments.
  • Launch highly personalized marketing campaigns tailored to individual customer preferences.
  • Achieve a 40% higher repurchase rate and promote strong customer loyalty.

About EngageLab

EngageLab, a subsidiary of (NASDAQ: JG), is a leading provider of multi-channel engagement solutions that combines technology and versatility to deliver seamless customer interactions across every channel, including , , , , , . It enables businesses to establish lasting relationships and achieve higher conversions and retention rates. Focusing on innovation and performance, EngageLab supports businesses in over 220 countries and regions, delivering more than 1 million messages per second across various channels.

For more details about EngageLab and its range of solutions, please visit www.engagelab.com.

For Media Inquiries:

Contact: marketing@engagelab.com | Website: www.engagelab.com

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