NEW YORK, July 20, 2025 — Ulanzi, a Chinese imaging gear brand, has been acknowledged by the global research firm Frost & Sullivan as the leading camera accessories brand worldwide by sales volume in 2024. This achievement represents a significant milestone for the company, which has been expanding its global presence for nearly a decade.
*Ulanzi focuses on photography accessories, such as tripods, stabilizers, lighting, audio equipment, and carrying solutions.
Brand Overview: Designed for Today’s Creator
Established in 2015 in Shenzhen, Ulanzi has cultivated its standing by developing and producing high-quality, intuitive accessories specifically for digital-era creators. The brand currently provides over 3,400 unique products, ranging from tripods and lighting to audio and carrying solutions, distributed across more than 190 countries and regions. It possesses over 600 international patents and has earned several notable design accolades, such as iF, Red Dot, and IDEA.
Growth Fueled by Innovation
The company’s achievements are rooted in its intense focus on product innovation and its close alignment with actual user requirements. William Zou, Ulanzi’s Founder & Chief Product Officer, has championed a development approach that rigorously merges direct user input with agile research and development. His practical leadership — including close collaboration with teams from entities such as Apple and Zebao — has been instrumental in keeping the brand highly responsive to the changing needs of both amateur and professional content creators.
Global Expansion Through Digital-First Strategy
In addition to its comprehensive product range, Ulanzi has established a robust international footprint via digital engagement. Through partnerships with creators on platforms like TikTok, YouTube, and Instagram, and by developing a direct-to-consumer ecosystem that encompasses Amazon, AliExpress, and its proprietary online store, Ulanzi has successfully implemented a content-centric marketing strategy that connects with contemporary users. The brand’s official TikTok account, , boasts over 860,000 followers and has garnered more than 44 million likes.
Acknowledged as a worldwide leader in camera accessories, Ulanzi attributes its accomplishments to a user-centric approach and its dedication to providing accessible, high-quality tools that enable creators globally. To facilitate its worldwide expansion, Ulanzi has cultivated a robust localized presence by launching on platforms such as Shopee and Noon, establishing a regional flagship product portfolio, and partnering with local influencers to generate culturally appropriate content. Local teams in Nigeria, Bangladesh, Vietnam, and Brazil further bolster agile operations and profound market integration—this strategy ensures Ulanzi remains highly responsive to regional demands while providing a model for other Chinese brands pursuing global reach.
Media Inquiries:
Ulanzi PR Team
Email: pr@ulanzi.cn
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