Is IM8 the next big wellness breakthrough? Its U.S. launch, spearheaded by co-founder David Beckham, suggests it might be. The focus is squarely on foundational health.

CHARLOTTE, N.C., Jan. 21, 2025 — Prenetics, a premium supplements brand co-founded by David Beckham, held its U.S. launch event in New York City on January 14th. This two-part event included an Inside Out Wellness session featuring holistic health expert Deepak Chopra, M.D., and David Beckham, followed by An Evening with IM8, with discussions featuring IM8’s Scientific Advisory Board (SAB) and co-founder David Beckham. The event marked the brand’s official entry into the U.S. market after successful international expansion.

The IM8 Inside Out Wellness session included a tasting of the company’s flagship product, IM8, a meditation session led by Deepak Chopra, and a conversation between bestselling author and fitness personality Tunde Oyeneyin and David Beckham about his wellness journey with IM8.

The evening event featured a panel discussion moderated by Emily Goldman, Deputy Editor at Prevention Magazine, with Drs. Dawn Mussallem, Suzanne Devkota, and James DiNicolantonio of IM8’s Scientific Advisory Board. Following the SAB panel, co-founder David Beckham spoke with Jeff Beer, Senior Editor at Fast Company, discussing his reasons for joining IM8, the importance of its scientific backing, and how his health approach has changed throughout his athletic career.

Consumer interest in IM8 significantly increased after David Beckham’s appearances on various media platforms and when health, fitness, and lifestyle influencers promoted IM8 to their global audiences. This follows the brand’s achievement of NSF certification, a globally recognized standard for supplement safety, quality, and transparency.

“This launch is more than just introducing a product; it’s about starting a movement—a commitment to empowering people to lead healthier, more vibrant lives,” said IM8 co-founding partner and CEO, Danny Yeung.

“I’ve used IM8 daily for six months, and I’ve noticed a real difference. Health has always been a priority, and with IM8, we aimed to create something truly effective. Backed by science and designed for everyday life—IM8 delivers results,” said IM8 co-founding partner David Beckham.

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Press Contact:
Jack Taylor
Public Relations
 

Angela Cheung
Investor Relations / Corporate Finance
Prenetics Global Limited

About IM8
IM8 represents the peak of premium core nutrition, resulting from a collaboration between co-founding partner David Beckham and a top-tier team of scientists from various medical, academic, and space science backgrounds. Combining cutting-edge science with nature’s most effective ingredients, IM8 provides a holistic, scientifically-supported approach to wellness, empowering you to live your best life.