SHENZHEN, China, July 02, 2025 — K&F CONCEPT, a leading brand in photography accessories, has been recognized as the top filter brand among camera accessory brands globally, according to Euromonitor International’s 2025 study.
Unrivaled Market Leadership
K&F CONCEPT is rapidly becoming a leader in the photography accessories market through continuous investment in product innovation and international expansion. Operating in over 120 countries with annual revenues in the hundreds of millions of USD, the brand is solidifying its global presence.
The Euromonitor International 2025 research indicates K&F CONCEPT holds the No. 1 position in global online retail sales of lens filters, outperforming other major brands in the camera accessory sector.
Tapping Industry Trends
Increased video creation, professional photography, and content generation across various platforms have fueled greater demand for lens filters. K&F CONCEPT’s exceptional optical quality attracts a diverse user base, from content creators to professional photographers, as demonstrated at CP+ 2025 where their booth drew thousands. Social media users have lauded the filters for exceeding expectations and transforming creative workflows.
CEO Vision
“At K&F CONCEPT, our core values are based on the belief that every component matters—both in our products and in our community. Whether you’re a beginner or a professional, your vision is important,” stated Ken Wang, CEO of K&F CONCEPT. “That’s why we are dedicated to creating tools for all levels and budgets, enabling everyone to focus on the shot, not the equipment.”
Complete Filter Matrix for All
K&F CONCEPT is dedicated to developing a full and diverse filter range.
The filters are categorized by function, mounting type, and device compatibility, covering a wide array of shooting scenarios, from everyday photography to professional projects, catering to the diverse needs of photographers.
Functionally, the filters are broadly divided into Standard and High-Performance series.
Standard: Designed for daily photography, this series includes essential filters like ND, UV, CPL, and effects filters. They offer reliable performance and affordability for both enthusiasts and professionals.
High-Performance: Designed for photographers with specific requirements, this series enhances core filter functions with improved quality and advanced features. Key products include:
True Color Series: Guarantees accurate color reproduction by eliminating yellow tints for authentic, vivid results.
Ultra-Low Reflectivity Series: Reduces flare and ghosting caused by filter reflections, providing exceptional image clarity.
Nano-Xcel Pro Series: Features 36-layer nano-coatings with an ultra-low reflectivity of 0.15% for superior clarity, along with premium brass frames for outstanding durability and optical performance.
This reflects K&F CONCEPT’s dedication to innovation and accessibility, ensuring that every photographer can find the perfect filter to enhance their work.
Future in Focus
As global photography grows, K&F CONCEPT will expand its camera filter quality to devices like smartphones and action cameras, offering professional-level effects to enthusiasts.
About K&F CONCEPT——SEE THE UNSEEN
K&F CONCEPT is a pioneering photography accessory brand dedicated to empowering global creators with innovative, high-performance tools for professional imaging. Since 2012, we have created premium filters, tripods, adapters, backpacks, cleaning tools, and camera batteries. Recognized with Japan’s DGP Grand Gold Award for five years and the Red Dot and iF Design Awards, K&F CONCEPT combines innovative design with precise craftsmanship to provide photographers with exceptional experiences and unlock their creative potential.
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CONTACT: Contact information: nicowu@kfconcept.com Phone number: +86 13510905756
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