Beijing, Aug. 11, 2025 — Yu He, Chairman of KUKE Music (NYSE: KUKE), recently met with Du Yongshou, President, and Zhou Qun, General Manager of People’s Music Publishing House, China’s leading music publisher. They discussed global music collaboration, support for young Chinese musicians, and the joint creation of a digital music ecosystem, leading to several strategic agreements.
“Young Chinese Musicians Support Program” Launched
KUKE Music and People’s Music Publishing House have announced the “Young Chinese Musicians Support Program” to foster new talent. The program will offer comprehensive support, including album production, global distribution, and performance opportunities. People’s Music Publishing House, a national standard-bearer in music publishing, stated their aim to discover promising talent through the program, promoting the heritage and innovation of Chinese music culture.
Building a Digital Music Ecosystem with Huawei Music & CMG Cloud Listening
KUKE Music and People’s Music Publishing House will collaborate with platforms like Huawei Music and China Media Group (CMG) Cloud Listening in the digital space to explore integrated music data solutions and intelligent distribution models. The partnership aims to enhance scenarios and technology, using AI to improve content recommendation, user experience, and copyright management. This will improve music experiences and create a complete ecosystem from copyright content to end-user consumption. KUKE Music CEO Leng Shan stated:
“This partnership integrates resources and pioneers a multi-dimensional exploration of ‘scenarios + technology + AI’ for the future of music.”
Future Vision: Continued Collaboration for Industry Leadership
Yu He, Chairman of KUKE Music, commented:
“People’s Music Publishing House is China’s national authority in music publishing. This partnership is a significant step in combining strengths and fostering collaborative innovation.”
Du Yongshou, President of People’s Music Publishing House, added:
“With KUKE Music’s international platform and digital expertise, we will open up new market opportunities and bring high-quality Chinese music to audiences worldwide.”
The parties will hold regular meetings to implement cooperation plans and enhance collaboration in music education, AI-driven copyright management, and other areas, driving the Chinese music industry towards global and digital excellence.
About KUKE Music (NYSE: KUKE)
KUKE Music is China’s leading classical music service platform. It possesses extensive classical content licenses and significant global copyright resources, and is dedicated to building a music ecosystem through copyright operations, digital distribution, and education services.
About People’s Music Publishing House
Established in 1954, People’s Music Publishing House is China’s largest and oldest national professional music publisher. It is globally recognized for its focus on music publication, audiovisual production, and cultural exchange.
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