NEXEN TIRE’s logo will be displayed on the LED perimeter boards during all Bundesliga home matches of TSG 1899 Hoffenheim, FC Heidenheim, FC Augsburg, FSV Mainz 05, and VfL Bochum 1848 throughout the 2024-25 season.

Nexen Tire fosters brand presence with German Football LED exposure

KELKHEIM, Germany, June 26, 2024 — NEXEN TIRE, a leading global tire manufacturer, is excited to announce a significant boost in its brand presence in Germany through strategic partnerships with five prominent Bundesliga 1 clubs. This initiative aims to increase NEXEN TIRE’s reach in Germany and reaffirm its commitment to the European market.

NEXEN TIRE’s brand will be visible on the perimeter boards during matches of TSG 1899 Hoffenheim, FC Heidenheim, FC Augsburg, FSV Mainz 05, and VfL Bochum 1848. This collaboration emphasizes NEXEN TIRE’s commitment to aligning with top-tier football clubs and engaging with the passionate Bundesliga fanbase.

To maximize audience engagement and brand recognition, NEXEN TIRE has carefully chosen to showcase its brand in the most populated regions of Germany. This approach ensures that NEXEN TIRE reaches a diverse and broad audience, leveraging the popularity and reach of Bundesliga football.

The advertisement will be prominently displayed at every Bundesliga home match of each club for the entire 2024/25 season. This initiative guarantees consistent brand exposure throughout the season, enabling NEXEN TIRE to connect with millions of football enthusiasts across the country.

“We are thrilled to enhance our brand presence in Germany through this strategic partnership with these esteemed Bundesliga clubs,” said Peter Gulow, Vice President Europe Central & East at NEXEN TIRE. “Our aim is to connect with a broader audience and reinforce our brand’s visibility in key European markets. The Bundesliga offers an exceptional platform to engage with fans across Europe.”

NEXEN TIRE’s increased brand exposure in the German Bundesliga is a testament to its ongoing efforts to expand its market presence and strengthen brand recognition in Europe. This strategic move highlights NEXEN TIRE’s commitment to engaging with a passionate sports audience and underscores its broader global sports marketing strategy.

Nexen Tire partners with football clubs such as Manchester City, Juventus Turin, and SK Slavia to further enhance its brand recognition in the European region.


NEXEN TIRE, founded in 1942, is a global tire manufacturer based in South Korea. NEXEN TIRE, one of the world’s fastest growing tire manufacturers, currently operates in 150 countries and owns four manufacturing plants: two in Korea (Yangsan and Changnyeong), one in Qingdao, China, and one in Žatec, Czech Republic (opened in 2019). NEXEN TIRE manufactures tires with advanced technology and design excellence for passenger cars, SUVs, and light trucks. NEXEN TIRE supplies original equipment tires to global automakers in a variety of countries around the world. In 2014, the company achieved a grand slam of the world’s top four design awards, a first for any tire manufacturer.

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CONTACT: Press contact:
Elena Schoesslers
schoesslers GmbH
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