DÜSSELDORF, Germany and PRINCETON, N.J., July 24, 2025 — Princeton University and vivenu have formed a partnership to improve the ticketing process across the university. By using vivenu’s advanced ticketing technology, Princeton Athletics wants to make it easier for fans, alumni, and supporters to attend events. Princeton joins over 110 colleges in the United States that rely on vivenu for their ticketing needs. This project aims to modernize campus experiences and create strong, direct relationships with audiences in athletics, the arts, and other areas.

The collaboration introduces a redesigned purchase process at goprincetontigers.com/tickets, which is optimized for mobile devices and easy navigation. Users can now enjoy a more streamlined experience when buying season passes or individual game tickets, from purchase to entry.

The partnership follows an intensive onboarding period involving close cooperation between vivenu and various university departments. Princeton Central Ticketing, Athletics, University Concerts, and the Princeton University Art Museum worked together with vivenu to implement a unified system that supports multiple seller accounts, updates operational workflows, and ensures a consistent ticketing experience at all venues.

This collaboration shows Princeton’s dedication to innovation and operational excellence, not only in athletics but also in its academic and cultural programs. The new system offers end-to-end flexibility, from marketing and sales to financial reporting and access control, allowing Princeton to scale efficiently while maintaining complete control.

About Princeton Athletics

Princeton Athletics takes pride in its tradition of Education Through Athletics and Competitive Excellence.

The values and culture of Princeton Department of Athletics align with the University’s goals of teaching, scholarship, research, and service. The Department believes that competitive athletics significantly contribute to student-athletes’ education and development, as well as Campus Life. Athletics at Princeton are designed to complement the university’s educational mission and foster a shared allegiance among students, faculty, staff, alumni, community, and friends. Intercollegiate, club intercollegiate, and intramural competition, along with physical education and recreational programs, cater to all interests and skill levels. Princeton aims for excellence and balance, committing to equitable opportunity for men and women and broad participation in intercollegiate athletics. Princeton adheres to the principles governing The Ivy League in these and all other aspects.

Princeton expects student-athletes to embody the ideals of both student and athlete. As an educational policy, Princeton ensures that student-athletes represent the student body and are treated like all other students, with the same consideration for health, academic achievement, and personal development. Princeton Department of Athletics strives to provide the best possible undergraduate experience for its student-athletes, competing for league and national championships, and promoting the values inherent in Education Through Athletics for the entire university community.

About vivenu

vivenu is a leading technology provider in global event ticketing, offering a flexible and advanced ticketing platform tailored to organizers’ brands, sales strategies, and unique business needs. Leading organizers leverage vivenu’s full-service support and a platform designed for customization, reliability, and connectivity to maximize their ticketing potential. Its white-label platform empowers organizers worldwide with complete control over their ticketing experience and customer data, transforming ticketing into a key business asset. With offices in Europe and North America, vivenu supports 800+ premier event enterprises in 40+ countries and is trusted by notable brands like the Grammy Awards, HYROX, Stanford Athletics, The Special Olympics, and many more.

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