QIANDONGNAN, China, Oct. 09, 2024 — From January to August 2024, China’s Rural Tourism Highway 1 has welcomed over 25 million visitors and generated a tourism revenue of more than 12 billion yuan, highlighting the robust growth of tourism in Qiandongnan, according to data from the Bureau of Culture, Sports, Broadcast-TV, and Tourism of Qiandongnan Miao and Dong Autonomous Prefecture, Guizhou Province.
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Qiandongnan, located in southwest China, is known for its ecological and cultural treasures such as Yuntai Mountain, Xijiang Miao Village, and the Village Super League, earning it the reputation of a sanctuary for weary souls.
To enable tourists to fully experience the charm of these treasures, China’s Rural Tourism Highway 1 was jointly launched by Qiandongnan Prefecture and Chinese National Geography in September 2023. This initiative aims to integrate with the Guangdong-Hong Kong-Macao Greater Bay Area, serving as a pivotal step in rural revitalization and East-West Pairing-off Cooperation for Poverty Reduction.
With a total length of 2,180 kilometers, China’s Rural Tourism Highway 1 encompasses the Miao and Dong Cultural Route, Cultural and Natural Scenery Route, and Terraced Fields Scenery Route, traversing 16 counties (cities). It showcases a blend of natural beauty, minority villages, and sporting events.
Since the launch of the Boutique Tourism Loop of Traditional Villages in Dong Township, part of the Miao and Dong Cultural Route, Zhaoxing Dong Village and 12 surrounding villages have welcomed 787,200 visitors and generated a tourism revenue of 702 million yuan from January to August 2024, benefiting local communities and fostering economic development.
To further explore tourism resources along China’s Rural Tourism Highway 1, Qiandongnan has introduced China’s first premium road trip route for women and implemented a system of slow-paced travel on scenic highways in the region. It has also unveiled the Three Thousand and Three Villages Tourism Route and a new travel plan, Have Fun in Qiandongnan, offering tourists a diverse range of experiences.
Looking ahead, Qiandongnan intends to continue developing tourism with the objective of establishing a world-class ethnic cultural tourism destination based on China’s Rural Tourism Highway 1.
Source: Bureau of Culture, Sports, Broadcast-TV, and Tourism of Qiandongnan Miao and Dong Autonomous Prefecture, Guizhou Province
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