The Seoul Business Agency (SBA), headed by CEO Hyun-woo Kim, has broadened the scope of its Seoul Awards product selection program to showcase Seoul’s lifestyle to a global audience. The Seoul Awards, a brand certification program run by the SBA – a Seoul Metropolitan Government entity promoting Seoul’s economic growth – aims to bolster the brand recognition of small and medium-sized enterprises (SMEs).
The program selects and awards the ‘Seoul Awards’ mark to SMEs whose products demonstrate exceptional market competitiveness. This mark has become synonymous with high-quality and excellent products globally.
Many Seoul Awards recipients have also won prestigious international accolades, including the CES Innovation Awards, iF Design Award, and Red Dot Design Award. This strong track record has driven many high-quality products to seek Seoul Awards certification.
With the global surge in popularity of K-pop, K-content, and subsequently K-lifestyle trends such as K-beauty and K-food, Seoul Awards products are gaining recognition as trusted options for consumers worldwide seeking to experience Seoul’s lifestyle.
Each year, a rigorous evaluation process involves over 100 marketing experts, merchandisers from global e-commerce platforms (like eBay and Shopee), and business journalists. The selection, based on criteria such as product competitiveness, pricing, and aesthetics, uses a two-stage evaluation process, including hands-on product testing, before awarding the Seoul Awards mark.
The SBA plans to continue supporting SMEs in building internationally recognized brands under the Seoul Awards umbrella. This includes expanding digital marketing campaigns and overseas exhibition opportunities to solidify the Seoul Awards logo as a trusted symbol among global consumers. An SBA representative stated, “With the ongoing K-wave, our rigorous Seoul Awards selection ensures global consumers can confidently enjoy Seoul lifestyle products. We will continue to promote exceptional Seoul-based products internationally.”
For further details on the Seoul Awards, please visit the official website: .
Media Contact
Organization: SBA (Seoul Business Agency)
Contact: Global Commerce Team
Email: award@sba.seoul.kr
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