DUBAI, United Arab Emirates, Sept. 02, 2025 – SOUEAST has officially announced a significant collaboration, becoming the exclusive automotive partner for Dubai Fashion Week 2025-2026. The brand is set to make its debut appearance at the Spring/Summer Show this September, marking Dubai Fashion Week’s first-ever partnership with a Chinese automotive brand.
(Official Automobile Partner of Dubai Fashion Week: SOUEAST)
Co-founded by Dubai Design District (d3) and the Arab Fashion Council (AFC), Dubai Fashion Week is recognized as one of the world’s top five fashion events. This important international occasion emphasizes fashion, eco-awareness, and sustainability, aiming to highlight Dubai’s creative spirit and commercial appeal while solidifying its place on the global fashion stage.
Since its renewal in 2024, SOUEAST, a leading urban lifestyle automotive brand, has been dedicated to its ‘EASE YOUR LIFE’ philosophy. Perfectly aligning with Dubai Fashion Week, the brand consistently integrates eco-consciousness and sustainability at the core of its development. SOUEAST focuses on addressing the diverse mobility needs of global urban youth. This year, the brand has launched new models across the UAE, Saudi Arabia, Qatar, and Kuwait. By integrating its campaigns with iconic, fashionable landmarks in each region, SOUEAST has rapidly captured the attention of local young consumers. This partnership will further disseminate the ‘EASE YOUR LIFE’ ethos to a broader global audience. Moving forward, SOUEAST plans to engage in strategic collaborations with renowned designers, seamlessly fusing cutting-edge automotive engineering with high fashion aesthetics to create truly extraordinary mobility experiences. This strategic partnership will leverage the influential platform of Dubai Fashion Week to establish new trends in urban mobility.
This collaboration represents Dubai Fashion Week’s first annual partnership with a Chinese automotive brand. SOUEAST’s logo is now displayed on the event’s official website as a sponsor. As the official automotive partner for both the Spring-Summer and Fall-Winter events, SOUEAST will not only make its debut at the September 2025 show but will also engage deeply in international fashion events throughout the year, reinforcing its premium and global brand identity.
A photo accompanying this announcement is available at
CONTACT: Contact Person: Frida Fu Email: yuhe.fu@soueast-motor.com
