Tokyo, Japan, June 24, 2025 — Tokyo Lifestyle Co., Ltd. (Nasdaq: TKLF), a retailer and wholesaler specializing in Japanese beauty, health, sundry, luxury, and electronic products, as well as collectible cards and trending items, across Hong Kong, Japan, North America, Thailand, and the United Kingdom, has announced plans to launch a new directly-operated store under its “Tokyo Lifestyle” brand in Kowloon, Hong Kong. The company anticipates that this new location will broaden its retail presence and enhance its brand recognition within the Hong Kong market.

The store, set to open in September 2025, will deliver a distinctive Tokyo Lifestyle shopping experience, showcasing fashionable, high-quality products inspired by Japanese culture. It will be situated at Shop L218A, 2nd Floor, Retail Portion, AIRSIDE, 2 Concorde Road, Kai Tak, Kowloon, Hong Kong. AIRSIDE is a 47-story landmark building in the Kai Tak area, a significant mixed-use development featuring both office and retail spaces.

Mr. Mei Kanayama, Principal Executive Officer of Tokyo Lifestyle, stated, “We are thrilled to introduce a new Tokyo Lifestyle store in the Kai Tak Development area, which we see as a promising area with considerable commercial opportunities. This strategic addition to our Hong Kong retail network will offer more complete and effective market coverage in this global city. We expect that the new store will strengthen our brand awareness and visibility among local residents and international visitors. Each directly-operated Tokyo Lifestyle store is carefully planned and located to attract customers, foster engagement, and establish long-term relationships. Our aim is to reinforce brand loyalty, grow our customer base, and continue providing premium fashion and lifestyle products. We are dedicated to our growth strategy and to creating lasting value for our shareholders and stakeholders through continuous expansion and strong operational performance.”

About Tokyo Lifestyle Co., Ltd.

Tokyo Lifestyle Co., Ltd. (formerly Yoshitsu Co., Ltd), headquartered in Tokyo, Japan, is a retailer and wholesaler of Japanese beauty products, health products, sundry products, luxury products, electronic products, collectible cards, trending products, and other items in Hong Kong, Japan, North America, Thailand, and the United Kingdom. The company’s product range includes beauty items (cosmetics, skincare, fragrances, and body care), health products (over-the-counter medications, supplements, and medical devices), sundry goods (home products), and other products (food and beverages). Tokyo Lifestyle sells its products through directly-operated stores, online platforms, franchise locations, and wholesale channels. Additional information can be found on the company’s website at .

Forward-Looking Statements

This press release contains forward-looking statements as defined in Section 21E of the Securities Exchange Act of 1934, as amended, and the U.S. Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties, based on current expectations and projections regarding future events and financial trends that may influence the Company’s financial condition, business strategy, and financial needs. Such forward-looking statements can be identified by terms like “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “potential,” “continue,” or similar expressions. The Company is not obligated to update these statements to reflect new information or events, except as required by law. While the Company believes these expectations are reasonable, it cannot guarantee their accuracy and advises investors that actual results may differ materially. Investors are encouraged to review the Company’s registration statement and other filings with the U.S. Securities and Exchange Commission for factors that could affect future performance.

For more information, please contact:

Tokyo Lifestyle Co., Ltd.
Investor Relations Department
Email: 

Ascent Investor Relations LLC
Tina Xiao
President
Phone: +1-646-932-7242
Email: