Trident encourages everyone to participate in the celebration of Singapore’s 60th National Day through Tridentity GO, which links local businesses with consumers.
SINGAPORE, Aug. 07, 2025 — Trident Digital Tech Holdings Ltd. (“Trident” or the “Company,” NASDAQ: TDTH), a Singapore-based company driving digital transformation and Web 3.0 adoption, is proud to sponsor Singapore’s National Day Parade 2025 (NDP 2025). They are launching a national campaign centered on Tridentity, their blockchain-based identity platform, to create enjoyable and rewarding experiences for everyone.
This year, as Singapore celebrates its 60th National Day (SG60) on August 9, Trident is honored to be the Principal Partner of NDP 2025. Trident invites everyone to participate in the celebration through the Tridentity GO campaign and app engagement, connecting local merchants and customers.
Tridentity Go Campaign Banner for NDP 2025
About Tridentity GO
Tridentity GO is a nationwide digital campaign, running from early July to the end of August, that transforms the SG60 celebration into an engaging, interactive experience. Through the Tridentity app, users can discover exclusive SG60 deals from over 70 local merchants in dining, lifestyle, wellness, and more.
Here’s how it works: users collect digital “stamps” by:
- Logging in to the app daily
- Answering quiz questions about Singapore’s history and culture
- Purchasing or redeeming special SG60 merchant deals
Participants can collect enough stamps to unlock guaranteed prizes and enter a large lucky draw in early September for silver and gold prizes. The campaign blends learning, rewards, and support for local businesses into a game everyone can enjoy.
Midway Highlights
Roughly halfway through the campaign, over 60 users have already reached the milestone of collecting 60 stamps and claiming prizes. The campaign remains active, so there’s still time to participate.
Tridentity also held a special on-site promotion on July 26 during the NDP rehearsal at Suntec Convention Centre, an exclusive event for NDP performers, to increase campaign awareness and add excitement to the community celebration.
Supporting Local Businesses
A primary goal of the Tridentity GO campaign is to highlight and support Singapore’s thriving local merchant community. By offering SG60 exclusive deals through the app, the campaign drives traffic, increasing awareness and sales for many homegrown brands.
By combining its role as Principal Partner of NDP 2025 with this digital celebration, Tridentity helps Singaporeans connect with their heritage and local businesses in a new, tech-savvy way.
“Being a Principal Partner of NDP 2025 is an honor for us at Trident,” said Soon Huat Lim, Founder, Chairman, and Chief Executive Officer of Trident. “Through the Tridentity GO campaign, we aim to bring the community closer to the SG60 celebration in an interactive and rewarding manner. It’s about more than just technology; it’s about embracing our heritage, supporting local businesses, and providing everyone with an opportunity to celebrate this significant milestone together.”
Join the Celebration
The campaign emphasizes the ongoing journey and the joy of participation. There’s still time to collect stamps, unlock exclusive deals, and be part of this meaningful digital tribute to SG60.
Through the Tridentity GO campaign, Trident offers a new and engaging way to celebrate National Day, blending technology with community spirit, where everyone benefits.
About Trident
Trident is a leading catalyst for digital transformation in technology optimization and Web 3.0 activation. Its flagship product, Tridentity, is a blockchain-based identity platform designed to deliver secure single-sign-on authentication across diverse industries. Trident’s mission is to become a global leader in Web 3.0 enablement, connecting organizations to reliable and secure digital infrastructure with optimized user experiences, with a strong focus on Southern Africa and other high-growth markets.
Media Relations
Brad Burgess, SVP – ICR LLC
