SHANGHAI, July 03, 2024 — UnionPay International has launched its largest-scale summer marketing campaign aimed at outbound tourists from China. The campaign offers a range of benefits, including merchant discounts of up to 33%, favorable exchange rates, and cashback of up to 12% from participating banks. Over 10,000 global merchants and more than 10 commercial card-issuing banks have joined the campaign, covering popular destinations such as France.


The UnionPay global acceptance network has expanded to 182 countries and regions outside mainland China. It provides various payment options, including cash withdrawal, card payment, QR code payment, and mobile payment, enabling tourists to choose the most convenient method based on their preferences and the local acceptance environment.

In Europe, UnionPay cards are accepted at over 90% of merchants. In Australia and New Zealand, they can be used at over 95% of POS terminals. Cardholders can make card payments or withdrawals without the need for currency exchange in advance. Destinations like Japan, South Korea, Singapore, Malaysia, and Thailand have a high adoption rate of UnionPay QR code payment among merchants.

Furthermore, over 5,000 schools overseas accept UnionPay card payments. Students studying abroad can avail themselves of exclusive discounts on payments through Flywire. They can also benefit from cashback rewards and other exclusive benefits using the UnionPay Zhuojun Card for international students of Bank of China.

This campaign encompasses 25 countries and regions, covering various scenarios such as department stores, restaurants, hotels, transportation, and tourist attractions. Cardholders can enjoy ticketing and consumption discounts offered by major airlines such as United Airlines and Cathay Pacific, as well as at Hong Kong International Airport, Narita and Kansai Airports in Japan. Exclusive promotions are also available for Royal Caribbean’s “Spectrum of the Seas”, Hong Kong Octopus card, and Japan’s Suica card. Popular department stores including Harbour City in Hong Kong SAR, Matsuya Ginza in Japan, Harrods in the UK, Galeries Lafayette in France, and over 20 shopping villages in Europe offer discounts to UnionPay cardholders.

Currently, UnionPay cardholders can enjoy preferential exchange rates for all their expenses in Hong Kong SAR, Macau SAR, and Singapore, as well as at popular merchants in destinations like Dubai and Fiji. In Hong Kong SAR, South Korea, Thailand, Australia, New Zealand, and the United States, cardholders can enjoy instant discounts or cashback offers when using UnionPay QR code or mobile payment. In France, cardholders have the opportunity to receive complimentary tickets to the Louvre Museum with qualifying purchase made using their UnionPay card at participating merchants nationwide.

Domestic commercial banks, including the Industrial and Commercial Bank of China, offer exclusive cashback or instant discount offers to UnionPay cardholders.

Source: UnionPay International

CONTACT: Contact for Media Only:
Contact person: Ms. Zhu,
Tel: 86-10-63074558