• XPENG, with the support of Erajaya Active Lifestyle (ERAL), is entering the Indonesian market, a key step in its global expansion.
  • XPENG will start local production in Indonesia in the latter half of 2025, focusing on the X9 and G6 models.
  • XPENG and ERAL are forming a partnership, combining their strengths in smart technology, consumer electronics, and premium lifestyle to offer a “globalized technology with localized experience” model.

JAKARTA, Indonesia, March 03, 2025 — XPENG, a prominent Chinese high-tech automotive company, is officially entering the Indonesian market. This strategic collaboration aims to introduce XPENG’s advanced electric vehicle technology to Indonesian consumers, utilizing ERAL’s established market presence and retail expertise to ensure a smooth ownership experience.

Initiating XPENG’s Localized Production Strategy

XPENG intends to commence local production in Indonesia, initially concentrating on the G6 and X9 models, specifically designed for the right-hand drive market. This strategy indicates a move towards a more integrated, localized approach. By localizing production and integrating supply chains, XPENG seeks to establish a community of shared interests in global markets through technology, production capacity, and ecosystem partnerships. This will enable the company to deliver more efficient, customized solutions to Indonesian consumers and other key markets.

The Next Growth Engine Markets for XPENG

With Southeast Asia’s largest new car market at the million-unit level and its high potential, XPENG intends to develop Indonesia and other APAC region markets into its next growth engine, boosting its global success.

At the launch event, XPENG presented its 2025 product lineup for Indonesia, featuring the X9 and G6. Both models demonstrate XPENG’s dedication to AI-driven innovation, intelligent mobility, and high-performance driving, providing a smarter, more connected, and convenient experience for users.

Globalized Technology and Localized Experience

XPENG is democratizing technology and user experiences globally. To create a unique user experience in the Indonesian market, XPENG is establishing a strong partnership with the Erajaya Group, leveraging both parties’ strengths in smart technology, consumer electronics, and premium lifestyle brands.

“XPENG is looking for partners who share the same vision and dreams. Erajaya Active Lifestyle is such a ‘new-force’ in Indonesia and a perfect fit for XPENG locally,” said Brian Gu at the event.

As a leading player in Indonesia’s high-end technology and consumer electronics sector, Erajaya represents leading global brands, including DJI drones and premium lifestyle products. With Erajaya’s leadership, DJI has already created a strong technological reputation and market presence in Indonesia. Building on this, XPENG and Erajaya will collaborate to promote market education for advanced smart EVs and improve the user experience.

“Erajaya Active Lifestyle is proud to be at the forefront of XPENG’s journey in Indonesia. Our deep understanding of the local market and commitment to innovation-driven brands uniquely position us to support XPENG’s growth,” said Djohan Sutanto, CEO of Erajaya Active Lifestyle. “Together, we are introducing a new era of smart, sustainable mobility in Indonesia, with an emphasis on customer experience and service excellence.”

With this launch, XPENG and ERAL are poised to redefine Indonesia’s EV landscape, delivering a smarter, more connected, and more sustainable mobility experience for consumers.

About XPENG
Founded in 2014, XPENG is a leading Chinese AI-driven mobility company that designs, develops, manufactures, and markets Smart EVs, catering to a growing base of tech-savvy consumers. With the rapid advancement of AI, XPENG aims to become a global leader in AI mobility, with a mission to drive the Smart EV revolution through cutting-edge technology, shaping the future of mobility. To enhance the customer experience, XPENG develops its full-stack advanced driver-assistance system (ADAS) technology and intelligent in-car operating system in-house, along with core vehicle systems such as the powertrain and electrical/electronic architecture (EEA). Headquartered in Guangzhou, China, XPENG also operates key offices in Beijing, Shanghai, Silicon Valley, and Amsterdam. Its Smart EVs are primarily manufactured at its facilities in Zhaoqing and Guangzhou, Guangdong province.
XPENG is listed on the New York Stock Exchange (NYSE: XPEV) and Hong Kong Exchange (HKEX: 9868).
For more information, please visit .

About Erajaya Active Lifestyle:

PT Sinar Eka Selaras Tbk (ticker code: ERAL) or Erajaya Active Lifestyle focuses on sales, distribution, and operating a retail network for an active lifestyle. This includes the Internet of Things (IoT) and its ecosystem, lifestyle gadgets, smart homes and active fashion. ERAL has been trusted to represent global brands such as Apple, DJI, Garmin, IT (Immersive Tech), Lamina, Loops, Marshall, Nothing, OPPO, Samsung, SHOKZ and many more. As of the end of September 2024, ERAL operates 145 retail outlets under Urban Republic, Garmin Brand Stores, DJI Experiences Store, JD Sports, ASICS and more. Since August 8, 2023, ERAL has been officially listed on the Indonesia Stock Exchange. For more information about Erajaya Active Lifestyle, please visit https://www.ses.id.

For more information, please contact:

Marsha Karindra

Corporate Communications Erajaya Group

Email: marsha.karindra@erajaya.com;

XPENG PR Department

Email:

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