Altenar to Highlight Gap in Sportsbook Strategies at SiGMA South America

(AsiaGameHub) –   At the upcoming SiGMA South America event, Altenar will challenge the current industry norms, encouraging operators to shift their focus from casino-led models to sportsbook strategies that foster greater customer retention and ensure long-term market leadership.

Press release.- Altenar is set to participate in SiGMA South America in São Paulo, where it will pose a crucial question to the industry: why do so many operators fail to make sportsbooks the core of their strategic planning?

Despite the rapid expansion of Brazil’s igaming market, numerous operators are staying within their comfort zone. Local brands predominantly depend on casino offerings, whereas international market leaders are directing more attention towards sports betting.

The justification for this is evident: sportsbooks promote more profound user engagement and enhance long-term customer loyalty.

Statistical evidence reinforces this trend. In its first complete year as a regulated online market, Brazil’s licensed betting industry recorded R$37bn in Gross Gaming Revenue (GGR), equivalent to US$7.5bn, by the conclusion of 2025.

Given these conditions, considering a sportsbook as a non-essential offering is no longer a safe strategy—it represents a significant lost business opportunity.

This topic will be discussed by Co-founder and COO Dinos Stranomitis on the panel titled “The Undefined Value of Sports Betting in Brazil.”

The central argument is straightforward: the future market leaders will be operators who expand their reach past casino games by fully integrating sportsbooks. Altenar’s continued growth in São Paulo exemplifies this shift towards more equilibrium in operations, guided by data, with sportsbooks occupying a pivotal position.

Luana Monje, a sales executive for Altenar Brazil, stated: “The pace of change in the sports betting sector exceeds the readiness of many operators. Those who prioritize sportsbooks immediately will gain an advantage in customer retention and lifetime value. The genuine danger lies in delaying serious investment for too long.”