African Ngenuity An Investors Guide to a Vital Tech Ecosystem

Carmel, California – October 16, 2025 – Marsha Wulff, a seasoned venture capitalist and a trailblazer in African investment, has reached a significant milestone. Her recently launched book, African Ngenuity: An Investor’s Guide to a Vital Tech Ecosystem, quickly became the #1 Amazon Bestseller within its specific category.

The publication offers fresh perspectives on Africa’s burgeoning tech startup landscape, repositioning the continent away from the narrative of a charity recipient and instead portraying it as a dynamic investment frontier capable of yielding exceptional financial and social returns.

Wulff states, “Africa is not passively awaiting rescue—it is actively constructing its future. And the financial gains are already evident.”

African Ngenuity presents a persuasive, data-supported, and narrative-driven account of how African entrepreneurs are establishing billion-dollar enterprises, even amidst infrastructural hurdles and international neglect. Wulff draws attention to prominent ventures like Andela and Flutterwave, alongside grassroots organizations such as AfriLabs and ABAN, which are nurturing future generations of African entrepreneurial leaders.

Wulff’s forecasts are currently being validated. Nigerian-American billionaire Adebayo Ogunlesi recently unveiled significant investment plans for Africa’s energy, aviation, and port industries—a development that mirrors the impactful opportunities Wulff underscores in her publication.

Wulff comments, “My aim in writing African Ngenuity was to reveal to the world what I had already observed—the emergence of Africa’s innovators and markets.” She adds, “It is hardly unexpected that international investors such as Ogunlesi are now engaging.” (Source:)

The volume is currently accessible via Amazon:

About the Author

Marsha Wulff is an American investor and strategist who has spearheaded African startup investments for a quarter-century. She co-established one of Africa’s initial seed-stage venture capital firms, playing a part in securing more than $1.5 billion in subsequent funding, all while stimulating innovation and generating employment.

With professional experience spanning six continents, Wulff’s dedication to economic advancement has positioned her as a prominent authority in African investment. Through African Ngenuity, her objective is to encourage global investors to move past obsolete perceptions and recognize Africa as a hub of innovation, endurance, and expansion.

Marsha Wulff

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