Not That High Conducts Survey on Gifting Behavior Among College and Young Adults in India

Indore, Madhya Pradesh Dec 11, 2025  – NTH Iconic Party Solutions Pvt. Ltd., the company behind the youth-centric lifestyle brand, has released new internal insights highlighting emerging gifting preferences among college students and young adults in India. The study draws on an analysis of customer interaction patterns, platform purchase behavior, and recurring user feedback collected over the past year.

According to the company, young adults are increasingly viewing gifting as a means to express personality, strengthen friendships, and celebrate shared milestones. The insights indicate a growing interest in items that are visually distinct, easy to personalize, and suitable for casual events such as birthdays, college functions, and small group gatherings.

The internal review further notes that young consumers often prioritize convenience, affordability, and trend-driven aesthetics when choosing gifts. Many users also show a preference for compact, experience-enhancing products that align with modern youth culture and daily campus life.

“Gifting has become a significant social ritual for young adults today,” said , Founder of Not That High. “The insights reflect how students and early professionals value items that help them express individuality while keeping celebrations authentic and memorable. These patterns help us understand what today’s youth truly enjoy sharing with friends and peers.”

Founded in 2022, NotThatHigh is recognized for creating youth-focused celebration essentials and expressive lifestyle accessories. The brand continues to explore consumer behavior to better understand emerging cultural trends within India’s expanding young demographic. The company aims to use these insights to refine future offerings and enhance user-driven product experiences.

About NotThatHigh

Not That High, operated by NTH Iconic Party Solutions Pvt. Ltd., is a youth-lifestyle brand that celebrates authenticity, grounded humor, and the spirit of modern gatherings. Established in 2022, the brand focuses on creating expressive, culture-inspired accessories that resonate with college students and young adults across India. NotThatHigh aims to make everyday celebrations more memorable through thoughtfully designed products that reflect today’s youth culture.