SHENZHEN, China, June 24, 2025 — Aurora Mobile Limited (NASDAQ: JG), a leading Chinese provider of customer engagement and marketing technology services, has announced that its Board has approved a strategic investment in digital assets. This move is part of the company’s treasury management plan to protect and grow asset value while supporting its strategy to expand market reach, partnerships, and overall ecosystem. Aurora Mobile will allocate up to 20% of its cash and cash equivalents, including those of its consolidated entities, to cryptocurrencies and other digital assets such as Bitcoin, Ethereum, Solana, SUI, and other tokens. The decision highlights the company’s dedication to innovative treasury management and its focus on creating long-term shareholder value.
Aurora Mobile’s Chairman and CEO, Mr. Weidong Luo, stated that the company believes that investing in digital assets will optimize its treasury by:
- Diversifying its portfolio by entering an emerging asset class that is not closely correlated with traditional markets.
- Demonstrating its commitment to innovation by aligning with technological advancements that are changing the financial landscape.
The company considers this a measured step toward modernizing its treasury management practices. Aurora Mobile will maintain sufficient liquidity for operational needs while strategically allocating funds to digital assets, positioning itself at the forefront of finance and innovation and unlocking potential long-term value.
Importantly, this initiative will not affect core business operations or capital allocation for growth. The company remains dedicated to its primary business strategy and delivering shareholder value through its dual-engine strategy of global market expansion and AI empowerment.
About Aurora Mobile Limited
Founded in 2011, Aurora Mobile (NASDAQ: JG) is a leading provider of customer engagement and marketing technology services in China. Since its founding, Aurora Mobile has focused on providing stable and efficient messaging services to enterprises and has grown to become a leading mobile messaging service provider due to its early entry into the market. In response to the increasing demand for customer reach and marketing growth, Aurora Mobile has developed advanced solutions like Cloud Messaging and Cloud Marketing to help businesses achieve omnichannel customer reach and interaction. The company also provides artificial intelligence and big data-driven marketing technology solutions to support enterprises’ digital transformation.
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Safe Harbor Statement
This announcement includes forward-looking statements made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These statements can be identified by terms such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident,” and similar expressions. The Business Outlook and management quotations, along with Aurora Mobile’s strategic and operational plans, contain forward-looking statements. Aurora Mobile may also issue written or oral forward-looking statements in its reports to the U.S. Securities and Exchange Commission, annual reports to shareholders, press releases, other written materials, and oral statements to third parties by its officers, directors, or employees. Statements that do not relate to historical facts, including beliefs and expectations about Aurora Mobile, are forward-looking statements involving inherent risks and uncertainties. Various factors could cause actual results to differ materially from those in any forward-looking statement. These factors include, but are not limited to: Aurora Mobile’s strategies; future business development, financial condition, and results of operations; ability to attract and retain customers; ability to develop and effectively market data solutions and penetrate the developer services market; transition to the new advertising-driven SAAS business model; ability to maintain or enhance its brand; competition with current or future competitors; ability to continue accessing mobile data; laws and regulations regarding data privacy and protection; general economic and business conditions globally and in China; and assumptions underlying or related to the foregoing. Further information regarding these and other risks is available in the Company’s filings with the Securities and Exchange Commission. All information in this press release and its attachments is current as of the release date, and Aurora Mobile assumes no obligation to update this information, except as required by law.
For more information, please contact:
Aurora Mobile Limited
E-mail: ir@jiguang.cn
Christensen
In China
Ms. Xiaoyan Su
Phone: +86-10-5900-1548
E-mail: Xiaoyan.Su@christensencomms.com
In US
Ms. Linda Bergkamp
Phone: +1-480-614-3004
Email: linda.bergkamp@christensencomms.com
