SHENZHEN, China, May 22, 2025 — Aurora Mobile Limited (NASDAQ: JG), a leading Chinese customer engagement and marketing technology service provider, announced that its overseas business’s cumulative contract value surpassed RMB100 million as of March 31, 2025. The company secured new contracts valued at over RMB50 million during the first quarter of 2025. Revenue from these contracts will be recognized in the company’s financial statements according to the specific terms, conditions, and service periods.

In 2022, Aurora Mobile introduced EngageLab, a product designed for international markets. Through its targeted strategy and use-case-driven technical services, EngageLab quickly gained a competitive advantage and market recognition. Serving customers in 37 countries and regions, EngageLab’s strong performance has become the primary driver of the company’s overseas revenue growth, establishing a solid base for future development.

Mr. Weidong Luo, Chairman and CEO of Aurora Mobile, stated that exceeding RMB50 million in contract value for their overseas business in a single quarter is a significant milestone. He added that this achievement demonstrates the increasing global recognition of EngageLab and its competitive edge in multi-channel user engagement solutions. He believes it confirms their position as the preferred partner for businesses worldwide and that EngageLab will continue to drive growth by expanding their customer base and partnerships.

About Aurora Mobile Limited

Founded in 2011, Aurora Mobile (NASDAQ: JG) is a leading provider of customer engagement and marketing technology services in China. Since its beginning, Aurora Mobile has focused on providing stable and efficient messaging services to enterprises and has grown to be a leading mobile messaging service provider due to its early entry into the market. With the increasing demand for customer reach and marketing growth, Aurora Mobile has developed innovative solutions like Cloud Messaging and Cloud Marketing to help enterprises achieve omnichannel customer reach and interaction, as well as AI and big data-driven marketing technology solutions to support enterprises’ digital transformation.

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Safe Harbor Statement

This announcement contains forward-looking statements made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These statements can be identified by terms like “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar expressions. Forward-looking statements include, among other things, the Business Outlook and management quotations, as well as Aurora Mobile’s strategic and operational plans. Aurora Mobile may also make such statements in reports to the U.S. Securities and Exchange Commission, annual reports to shareholders, press releases, other written materials, and oral statements by its officers, directors, or employees. Statements that are not historical facts, including statements about Aurora Mobile’s beliefs and expectations, are forward-looking statements involving inherent risks and uncertainties. Several factors could cause actual results to differ materially from those in any forward-looking statement. These factors include, but are not limited to: Aurora Mobile’s strategies; its future business development, financial condition, and results of operations; its ability to attract and retain customers; its ability to develop and effectively market data solutions, and penetrate the existing market for developer services; its ability to transition to the new advertising-driven SAAS business model; its ability to maintain or enhance its brand; competition with current or future competitors; its ability to continue accessing mobile data; data privacy and protection laws and regulations; general economic and business conditions globally and in China; and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in the Company’s filings with the Securities and Exchange Commission. All information in this press release and attachments is current as of the release date, and Aurora Mobile does not update this information unless required by law.

For more information, please contact:

Aurora Mobile Limited
E-mail: ir@jiguang.cn

Christensen

In China
Ms. Xiaoyan Su
Phone: +86-10-5900-1548
E-mail: Xiaoyan.Su@christensencomms.com

In US
Ms. Linda Bergkamp
Phone: +1-480-614-3004
Email: linda.bergkamp@christensencomms.com

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