NANJING, China, June 09, 2025 — Following the “Inbound Tourism Jiangsu: A Meeting with Cultural Exchange” event in Nanjing on February 27th, the “Charm of Jiangsu” Global Communication Center hosted 15 international representatives from travel agencies, social media, and overseas enterprises from countries including France, Turkey, and Russia. From May 17th to May 21st, they participated in a five-day tour of canal culture and attractions in central and northern Jiangsu, exploring Lianyungang, Huai’an, Yangzhou, and Taizhou to experience the beauty of “Charm of Jiangsu” and “understand China.”
The five-day itinerary provided an immersive cultural experience. The group visited Huaguo Mountain in Lianyungang, watched a 300-year-old Huai Opera performance in Huai’an, explored Yangzhou’s Dongguan Ancient Street, sampling local delicacies like Four Joy Dumplings, and toured the classical Qiao Garden in Taizhou. Travel agents noted the successful blend of culture and scenery and planned to develop in-depth Jiangsu tours.
Jiangsu’s cultural and tourism departments are dedicated to enhancing inbound tourism. The “Charm of Jiangsu” Global Communication Center hosted the “Inbound Tourism Jiangsu: A Meeting with Cultural Exchange” event on February 27th, where experts discussed strategies for promoting Jiangsu to the world.
Li Xinjian of the Chinese Academy of Social Sciences emphasized the need to optimize products and services for inbound tourism, focusing on publicity, visa processes, payment systems, internet access, and product innovation to create a distinctive Jiangsu experience.
An Ant Group expert noted Alipay’s integration with international e-wallets, enabling foreign tourists to use their preferred payment apps in Jiangsu.
An American travel blogger highlighted the appeal of “tangible Chinese stories” for Generation Z, such as tie-dye in Zhouzhuang or bonsai pruning in Yangzhou, emphasizing immersive experiences for cultural exchange. Rednote’s tourism head stressed that in-depth cultural interaction is more effective than basic sightseeing, encouraging tourists to become “co-creators” and “sharers” of Jiangsu’s stories.
The Jiangsu Province’s cultural and tourism department has implemented various measures to improve the international tourist experience, including the “Charm of Jiangsu” Tourism Information Service Center at Nanjing Lukou International Airport, offering services like attraction reservations, tour guides, currency exchange, and mobile phone card applications. A direct bus service from the airport to Niu Shou Mountain Scenic Area was also launched. One overseas tourist commented that these conveniences enhanced their anticipation for their trip in China.
Source: “Charm of Jiangsu” Global Communication Center
CONTACT: Contact person: Ms. Ling, Tel: 86-10-63074558
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