CoinW, a leading global cryptocurrency trading platform, and LALIGA, the prestigious Spanish professional football league, have formed a strategic partnership. CoinW will serve as LALIGA’s regional partner in Taiwan and Hong Kong. A press conference celebrating this collaboration was held on January 17th at the W Hotel in Taipei. Former Spanish national team player Fernando Morientes, acting as LALIGA’s ambassador, was in attendance.
A Historic Moment in Taipei
Under the theme “One League, One Legend”, the partnership aims to expand LALIGA’s global reach and showcase blockchain technology. The press conference included Michael Sun (LALIGA’s Executive Chairman for Greater China), Nassar Al Achkar (CoinW’s Chief Strategy Officer), Monika Mlodzianowska (Head of Strategic Partnerships), and Fernando Morientes.
Nassar Al Achkar explained CoinW’s motivation for the partnership:
“ We partnered with LALIGA because it embodies excellence, passion, and a global legacy. This collaboration isn’t just a sponsorship; it’s our international sports debut, merging football’s appeal with blockchain’s potential. It demonstrates our commitment to global cryptocurrency accessibility. “
Sergi Torrents, LALIGA’s Executive Director for Greater China, added:
“LALIGA’s growth is driven by innovation. Our partnership with CoinW demonstrates our commitment to reaching fans through diverse channels. We’re excited to collaborate with CoinW to explore blockchain’s potential.”
Merging Sports and Technology
LALIGA, established in 1929, is a top-five global football league, featuring stars like Robert Lewandowski, Lamine Yamal, and Kylian Mbappé. Fans can anticipate interactive engagement, exclusive rewards, blockchain education, and football-themed activities.
This partnership showcases the convergence of sports and blockchain innovation, highlighting CoinW’s dedication to enhancing fan experiences and promoting global cryptocurrency adoption.
About CoinW and LALIGA
Founded in 2017, CoinW is a leading cryptocurrency trading platform with expertise in cryptocurrency, cybersecurity, and finance. Operating in 14 countries with over 13 million users, CoinW offers secure and user-friendly trading solutions. With 18 localized service centers and over 1,000 employees, CoinW prioritizes security and compliance.
LALIGA, the Spanish Professional Football League, is a global sports organization focused on social responsibility. It oversees LALIGA Santander and LALIGA SmartBank, with 20 and 22 clubs respectively. LALIGA has over 240 million followers across 16 platforms in 20 languages, with representatives in 41 countries and regions. It established a China office in 2014 and engages in social initiatives through LALIGA Genuine.
The CoinW and LALIGA partnership signifies a new era where sports and blockchain create enhanced fan experiences.
CONTACT: marketing(at)coinw.com
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