AMSTERDAM, May 14, 2025 — G2A.COM, a leading global digital entertainment marketplace, has launched its “Best Gate 2 Play” campaign to enhance brand recognition. Building upon the “Gate Ready” initiative, this campaign further solidifies G2A.COM’s position as a key player in the digital entertainment sector and its “Gate 2 Adventure” branding.
The “Best Gate 2 Play” campaign highlights G2A.COM’s extensive digital offerings in gaming, including video games, subscriptions, points for PC and Mobile games, and DLCs. It emphasizes the marketplace’s strengths: a broad catalog, instant digital delivery, competitive pricing, a user-friendly G2A App experience, and new benefits through its loyalty program. The loyalty program, offering both Free and Premium plans, allows users to save money and gain additional perks.
AI at the Heart of Innovation
The campaign’s core feature is a series of AI-generated videos created by PRO/PORCJA, a leading creative agency. These videos showcase advanced AI integration, utilizing various creative and visualization tools. Technologies such as ComfyUI for model training, LLaMa Florence 2 for text-to-visual generation, and Flux Ultra for rapid text-based video creation are central to the project. Tools like Sora, Kling AI, Fal, Krea, and MidJourney enhance the visuals with realistic storytelling and design.
The “Best Gate 2 Play” campaign will run until the end of the year, featuring various AI-generated videos that focus on the different categories available on the marketplace.
“Innovation and AI are the driving forces behind the future of digital entertainment,” says Mona Kinal, Chief Marketing Officer at G2A.COM. “G2A.COM is leveraging these advancements to improve user experience and engagement. Through campaigns like ‘Best Gate 2 Play,’ we are not only showcasing our platform’s offerings but also exploring AI’s potential to boost creativity and personalize the gamer’s journey, while remaining committed to digital ethics and consumer trust.“
Founded in Poland in 2010 by Bartosz Skwarczek and other visionaries, G2A.COM began as a website for video games. Recognizing the shift to digital games, the company evolved from a distributor to a secure platform connecting buyers and sellers, launching its marketplace in 2014.
Today, G2A.COM is the world’s largest marketplace for digital entertainment, offering a diverse range of digital products, including video games, gift cards, subscriptions, software, and e-learning. It supports numerous global and local payment methods, providing a secure and seamless purchasing process.
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About G2A.COM:
G2A.COM is the world’s largest and most trusted marketplace for digital entertainment, where over 35 million people from 180 countries have purchased more than 135 million items. Users can select from over 90,000 digital products, including games, DLCs, in-game items, and non-gaming items such as gift cards, subscriptions, software, and e-learning materials, sold by sellers worldwide. G2A.COM is a leader in online security and has been recognized with the American CNP award for Best Merchant Team of the Year in Anti-fraud and Cybersecurity, alongside companies like Microsoft, Barclay’s Bank, and First Data.
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Daniel Perez
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