For the second year in a row, Global Standard is bringing consumers behind the scenes this September, showcasing the sustainable and social aspects of GOTS-certified products. Expanding on the success of last year, #BehindTheSeams 2024 will take place throughout the entire month of September (September 2nd-30th), with increased educational content about the people and practices behind sustainable textiles, along with daily giveaways.
The Global Organic Textile Standard (GOTS) is recognized for its comprehensive approach to sustainability. From promoting human rights throughout the value chain to prohibiting harmful chemicals in certified textiles, GOTS sets a benchmark for integrity and sustainability. This campaign provides certified companies the opportunity to highlight their leading role in transforming the textile industry, emphasizing how adhering to GOTS is better for the environment and socially conscious throughout their textile production value chain.
Throughout September, Global Standard is thrilled to announce daily giveaways on Instagram, featuring partnerships with leading GOTS-certified brands such as Frugi, FC St. Pauli, LangerChen, Natracare, Organic Basics, Mandala, Dedicated, and more. Additionally, two major giveaways will be hosted on behindtheseams.eco, where visitors can learn about sustainability by answering daily questions and earning entries. One lucky person based in Europe and their guest will win a sustainable trip to Paris. This includes train travel, a two-night stay at the eco-friendly Eden Lodge Paris, and a private fitting for a custom GOTS-certified jacket by John Preston. The winner will also enjoy dinner at La Table de Colette, a Michelin-starred restaurant committed to eco-responsibility, featuring a menu highlighting the carbon footprint of each dish. A lucky winner based in North America will win a hand-built GOTS-certified organic “Serenade” mattress sponsored by Naturepedic.
#BehindTheSeams is also highlighting “organic in-conversion” farming and encouraging brands to support farmers during the crucial transition period from conventional to organic. In this campaign, GOTS has partnered with the Organic Cotton Accelerator, a multi-stakeholder organization dedicated to supporting farmers throughout the cotton supply chain as they transition to and sustain organic practices. Together, GOTS and OCA aim to convey that brands can strengthen the organic cotton supply by investing in and purchasing organic in-conversion cotton.
“Global Standard and GOTS-certified companies work diligently behind the scenes to ensure a more organic, sustainable, and socially responsible textile industry, but consumers don’t always see or understand what that truly means when they pick up a GOTS item in a store,” said Holger Stripf, head of marketing at Global Standard. “This campaign is a fun and engaging way to educate the public on living eco-consciously and why choosing organic textiles is better for the health of humans and the planet.”
Learn more at .
(Press release in Japanese)
(Press release in Chinese)
###
About Global Organic Textile Standard
GOTS (Global Organic Textile Standard), managed by the non-profit Global Standard, is the world’s leading standard for organic textile certification. It establishes strict environmental and social criteria for the entire textile value chain, from the harvesting of raw materials to the finished product. GOTS certification guarantees the integrity of finished organic textiles and provides comprehensive solutions for the industry and assurance to consumers worldwide. For more information, visit .
CONTACT: Katie Lee Global Standard gGmbH lee@global-standard.org
