SEOUL, South Korea, April 22, 2025 — Hahm Partners, recognized as the PR Agency of the Year in 2024, is aggressively pursuing international growth. The company’s strategy centers on government relations (GR), strategic PR, innovative brand-tech solutions, and marketing leveraging K-POP intellectual property.

Hahm Partners, listed among the Top 100 Global PR Agencies by Provoke Media, represents South Korea as a leader in integrated communications on a global scale.

Established in 2007, Hahm Partners is a prominent PR and communications firm in Korea. It is known for its proficiency in policy and regulatory communications, crisis management, and digital strategies. The firm offers strategic advice to a diverse clientele, including multinational corporations, governmental bodies, and public organizations, helping them navigate Korea’s complex policy environment and stakeholder relationships.

“Today, communication goes beyond simple messaging. It is a strategic link connecting policy, public sentiment, brands, and technology. We combine strategy, culture, and technology to enable brands to develop in a meaningful way,” stated Siwon Hahm, Founder and CEO of Hahm Partners.

Core Areas of Expertise
• Public Affairs & Government Relations (GR)
Monitoring legislation and policy, analyzing regulations, communicating with stakeholders, and developing government engagement strategies.
• Strategic PR & Crisis Management
Responding to high-risk issues, developing media strategies, protecting reputations, and managing recovery communications.
• Brand-Tech: Digital Platform Development
Creating custom websites, mobile applications, and interactive content tailored to each brand.
• K-POP IP Collaboration & Fandom Commerce
Executing cross-border campaigns involving global brands and artist IPs, activating consumers through fan engagement.
• AI-Powered Media Monitoring & Fandom Insights
Tracking real-time sentiment, using AI for targeted marketing, and analyzing fan behavior through data.

Hahm Partners is transforming into a hybrid communications platform, integrating PR, content, commerce, and policy. By leveraging K-POP IP marketing and a fandom commerce model, the agency provides engaging consumer experiences for global brands through fan-focused strategies.

The company is also connecting Korean and global intellectual properties (IP) with brands, developing unique cultural campaigns that foster emotional connections and generate commercial value. Hahm Partners links IP, from K-POP artists and influencers to globally recognized content creators, with marketing platforms to create significant brand engagement.

The company is currently expanding into the United States, Japan, Europe, and Southeast Asia, and is actively seeking strategic alliances with global PR/digital agencies, brands, and tech companies.

Media Contact:
Jongmin Shim
Global PR Team
Hahm Partners
jmshim@hahmpartners.com | +82 10-5583-6397

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