Leveraging WiseEye, the smart retail solution deploys context-aware AI in human presence and shopper insight detection while also significantly enhancing the already impressive battery life of an ePaper display and enabling real-time personalized marketing.
Himax WiseEye ultralow power AI sensing technology incorporates Himax proprietary ultralow power AI processor, always-on CMOS image sensor, and CNN-based AI algorithm, offering state-of-the-art ultralow power, always-on sensing, on-device context-aware AI and has been widely deployed in consumer electronics and AIoT related applications.
In an era where personal data privacy is paramount, WiseEye AI ensures the security of sensitive personal data by conducting AI inferences locally on the endpoint devices. This approach guarantees that no raw images are transmitted outside the device. Instead, only AI-enabled personalized metadata is delivered in byte-level size to the store management system on the cloud. This greatly reduces latency, minimizes power consumption, and ultimately offers users maximum privacy protection for their information.
Amidst the rising popularity of ePaper displays in the smart retail sector already known for their remarkable energy efficiency, the integration of WiseEye technology-enabled smart camera devices into retail environments, utilizing E Ink’s robust ecosystem in E-Signage and ESL, signifies a collaborative effort poised to deliver even greater benefits. These include gaining valuable insights into customer
behavior, optimizing inventory management, and delivering personalized marketing messages. By leveraging WiseEye’s ultralow power AI, the deployment of battery-powered devices becomes feasible, facilitating easy installation throughout the store and enabling comprehensive data collection.
The rich metadata set collected by WiseEye AI, such as people count, location, and dwell time enhances the analysis of customer foot traffic patterns, popular shopper routes, and demographic information. For example, real-time promotions and discount information could be instantly displayed on ePaper devices, emphasizing key content in areas where shoppers are congregating. Additionally, WiseEye can effectively monitor shelf goods and warehouse inventory in real time, providing a robust mechanism for efficient inventory management.
Overall, WiseEye-enabled smart cameras can play a crucial role in helping retailers optimize operations and provide personalized experiences to their customers, ultimately driving business growth and profitability.
Moreover, within the domain of smart signage, Himax WiseEye AI is revolutionizing e-signage, embodied E Ink’s Kaleido display, offering a versatile suite of always-on sensing AI capabilities, including human presence and individual detection. Leveraging Himax’s ultralow power AI for human presence detection, the EPD dynamically adjusts displayed content upon detecting customers approaching, thereby significantly conserving power compared to conventional fixed-interval content changes.
For individual detection, the WiseEye-equipped in-store e-signage discerns a viewer’s individual characteristics, such as gender expression, appearance, and age, and displays an individual-correlated and/or personalized advertisement and recommendation of near-by merchants along with relevant product details such as shelf location and manufacturer brands. This creates a real-time enhancement of the shopping experience for customers.
Most notably, WiseEye achieves these AI advancements while consuming mere milliwatts of power. When combined with its significant power-saving feature, this results in an extensive battery life for smart e-signage systems.
“The partnership between Himax and E Ink marks a significant evolution from our years of collaboration in the e-reader industry, now venturing into the domain of e-signage and ESL. Leveraging E Ink’s versatile ePaper technologies and extensive industry reach, combined with Himax’s robust AI and ultralow power expertise, our goal is to redefine the possibilities of next-generation e-signage and ESL products, envisioning enhanced precision, privacy, and versatility,” concluded Mr. Mark Chen, Vice President of Smart Sensing business at Himax.
“The synergy of E Ink’s ePaper solutions with Himax WiseEye ultralow power AI solution delivers the ultimate battery-powered smart retail signage and ESL solutions boasting significantly extended battery life,” said Mr. JM Hung, Vice President of Business Center at E Ink. “This collaboration enables us to gain deeper insights into end customers’ consumption intentions, facilitating customized product promotions and ultimately driving potential sales growth,” concluded Mr. Hung.
