DÜSSELDORF, GERMANY – October 23, 2024 – trivago, a leading global hotel search platform, is delighted to announce a new partnership with renowned soccer coach and personality, Jürgen Klopp. Klopp will become the face of trivago’s upcoming global marketing campaign, showcasing the synergy between his authentic, positive, and credible personality and trivago’s brand values.
This collaboration marks another milestone in trivago’s brand evolution and was facilitated by the sports marketing agency SPORTFIVE in partnership with Project MJK. Known for his engaging and trustworthy demeanor, Klopp was chosen after extensive testing and analysis. His strong appeal to trivago’s target audience surpassed other potential candidates, making him an ideal ambassador for the brand.
“We are thrilled to welcome Jürgen Klopp to the trivago team. He is globally recognized for his genuine, authentic, and intelligent personality, which aligns perfectly with our values,” says Johannes Thomas, CEO of trivago. “Incorporating Jürgen into our campaign represents a significant step towards driving long-term brand growth. This partnership will ensure we remain top-of-mind for travelers seeking hotel accommodations.”
The campaign will kick off with a primary ad recorded in English, which can be localized into different languages using advanced AI technology. This approach builds on trivago’s pioneering efforts in AI-driven marketing, first introduced in its brand campaign last year. Utilizing AI not only expands the global reach of the campaign but also ensures cultural relevance and resonance with local audiences.
Jürgen Klopp expressed his excitement about the collaboration, stating, “I am very excited to be working with trivago. Travel has always been a significant part of my life, and trivago’s dedication to making hotel search easy and efficient deeply resonates with me. I look forward to representing a brand that values authenticity and intelligent decision-making.”
The marketing campaign featuring Jürgen Klopp will be rolled out in phases, starting in key markets like the US and Canada towards the end of the year and expanding to other countries over time. Known for his connection to soccer fans worldwide, Klopp’s influence will be instrumental in conveying trivago’s message. As trivago embarks on this exciting new journey, the company reaffirms its commitment to investing in long-term growth through its global brand campaigns and continuing to be a trusted platform for travelers making informed choices.
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About trivago:
trivago N.V. (NASDAQ: TRVG) is a global hotel and accommodation search platform. We are focused on reshaping the way travelers search for and compare different types of accommodations, such as hotels, vacation rentals and apartments, while enabling our advertisers to grow their businesses by providing them with access to a broad audience of travelers via our websites and apps. Our platform allows travelers to make informed decisions by personalizing their search for accommodations and providing them with access to a deep supply of relevant information and prices.
