Berlin, Germany, May 16, 2025 — LUKSO, the company powering the technology behind the Layer 1 blockchain designed for social interaction, culture, and creators, has announced Jan-Oliver Sell as its new Chief Operating Officer (COO). This appointment signifies a key moment for LUKSO as it shifts from research and development to scaling its vision of “The New Web3,” a user-focused blockchain ecosystem intended for widespread adoption beyond just financial applications. Sell joins LUKSO after spending four years at Coinbase Germany, where he served as Managing Director for two years and successfully obtained the first crypto custody license from BaFin, a significant milestone for Coinbase’s European expansion.
Sell’s transition to LUKSO is in line with the project’s goal of redefining digital ownership and identity, thereby bringing blockchain technology to a broader audience. LUKSO builds upon the groundwork laid by Fabian Vogelsteller with Ethereum’s ERC standards, particularly the ERC-20 token standard. It has since developed into a new standards framework known as LUKSO Standards Proposals (LSPs), representing the first major update to Ethereum’s smart contract standards aimed at making Web3 accessible to all.
Sell brings more than 15 years of experience in operations, finance, and the blockchain sector, demonstrating a history of connecting traditional industries with blockchain innovations. During his time at Coinbase Germany, he managed regulatory compliance efforts and promoted mainstream adoption by tailoring offerings to German users, contributing significantly to Coinbase’s growth in Europe.
“LUKSO is leading the way in redefining how blockchain can empower both creators and users,” said Sell. “LUKSO’s emphasis on user experience and applications beyond finance provides a unique chance to establish the foundations of a new Web3, where users can effortlessly access, contribute to, and control their digital identities.”
LUKSO’s recent achievements demonstrate its readiness for the next phase:
● Standards for a public digital identity: The fully standardized blockchain account functioning as both a wallet and a profile, designed for future applications.
● Evolved Token standards: Tokens now have the ability to update metadata, be transferred in large quantities, and undergo upgrades over time.
● A Platform for web2 and web3 mini-apps: UniversalEverything.io allows profiles to host mini-apps and marks the beginning of a new decentralized social media landscape.
● Public Mobile App Release: Simplifying user and creator access to the LUKSO ecosystem.
● 30,000+ Universal Profiles: Decentralized identities that enable smooth digital interactions (universaleverything.io).
● 140,000+ Community Validators: Securing the network through strong decentralization (explorer.consensus.mainnet.lukso.network).
● Upcoming Ethereum-LUKSO Bridge: A zero-knowledge proof-based bridge utilizing Hyperlane and Hashi technology, designed to enhance interoperability. For additional information regarding the Ethereum–LUKSO Bridge, refer to this overview.
With its technical base now firm, LUKSO is focused on connecting its technology with conventional creative industries and the social web. Sell’s expertise in operations and connections within the industry will be crucial for creating partnerships and driving adoption among general audiences.
“LUKSO’s vision of ‘The New Web3’ centers on making blockchain technology user-friendly and relevant for everyone,” said Fabian Vogelsteller, LUKSO co-founder and a pioneer in Ethereum standards. “Jan’s operational skills and in-depth knowledge of the blockchain area will be essential as LUKSO continues to develop and broaden its ecosystem, giving creators and users the tools they need in a seamless, decentralized setting.”
About LUKSO
LUKSO is an EVM Layer 1 blockchain designed for social, cultural, and creative applications, aiming to place decentralized identity, digital ownership, and innovative interaction standards at the forefront of Web3. Built around Universal Profiles, it fosters a more humane, creative, and interconnected internet where users, communities, and economies can grow together.
For more on LUKSO’s mission and vision, read the Vision for a New Web3 series: : Building the Foundations of the New Web3 and : The Future Internet
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Disclaimer: The content of this press release is for informational purposes only and does not constitute an offer to solicit investments or provide investment, financial, or trading advice. It is recommended that you conduct thorough research, including consulting with a qualified financial advisor, before making any decisions about investing in or trading cryptocurrencies and securities.
CONTACT: Jan Oliver Sell press(at)universaleverything.io
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