ABU DHABI, United Arab Emirates, June 26, 2025 — NIP Group Inc. (“NIP Group” or the “Company”) (NASDAQ: NIPG), a prominent digital entertainment firm, announced today the release of its first sustainability report, published after its successful IPO in July 2024. The report, accessible on the Company’s investor relations website at , outlines NIP Group’s 2024 sustainability efforts and accomplishments, showcasing its dedication to corporate governance, sustainable growth, and creating social value across its diverse digital entertainment offerings.
NIP Group’s 2024 report stands as the global esports industry’s first comprehensive sustainability publication of its kind. It emphasizes the Company’s commitment to integrating sustainability into its operations and fostering responsible, fair, and lasting expansion across its business and the global esports sector.
Mario Ho, Chairman and Co-CEO of NIP Group, stated, “As a global digital entertainment company, we are dedicated to advancing sustainable development alongside our corporate expansion. Our goal is to drive progress throughout the esports and broader digital entertainment ecosystem while promoting social value creation and enabling industry innovation. This inaugural sustainability report reaffirms our commitment to establishing an open, inclusive, and responsible industry platform that connects players, fans, partners, and communities worldwide with inspiring digital entertainment experiences.”
Hicham Chahine, Co-CEO of NIP Group, added, “Sustainability is a core component of our business strategy and long-term vision. From improving governance and data security to encouraging diversity, community involvement, and environmental stewardship, we aim to generate enduring value for all our stakeholders. As we expand globally, we remain focused on reinforcing our sustainability and governance practices throughout our operations and contributing to the future of digital entertainment.”
The digital entertainment sector is experiencing rapid evolution, with gaming and esports emerging as mainstream cultural reference points engaging billions globally. In this dynamic landscape, NIP Group is advancing its sustainability strategy through four primary pillars: Robust Governance, Varied Expansion, Employee Focus, and Esports for Positive Impact. The Company’s 2024 sustainability report details NIP Group’s measurable influence in these areas and its methodology for creating shared value across its worldwide operations.
Highlights of NIP Group’s 2024 Sustainability Report:
1. Robust Governance
NIP Group has continued to bolster corporate governance and compliance across its international operations. The Company has reinforced internal controls, improved risk management frameworks, and clearly defined governance responsibilities for its Board and executive leadership team, supported by five specialized committees and compliance systems spanning China, Sweden, and the U.S. In 2024, NIP Group maintained stringent internal controls, advanced its data privacy and security practices, and engaged transparently with global stakeholders via enhanced investor communication channels. As the first esports company to become part of China’s Trust and Integrity Enterprise Alliance, NIP Group championed business ethics, fair competition, and accountability, establishing a strong foundation for sustainable global growth.
2. Varied Expansion
NIP Group continues to broaden, innovate, and diversify its digital entertainment ecosystem, which is rooted in its global esports leadership. In 2024, the Company expanded its capabilities in event production, talent management, content creation, game publishing, esports education, and gaming-themed hospitality. The Company is actively growing its event presence. By the close of 2024, NIP Group had delivered immersive experiences reaching millions, with flagship brands such as MAG Studio organizing or co-hosting 100 esports and entertainment events across 255 locations, and Dragon V arranging 142 high-profile events. Other significant achievements included NIP Group’s entry into the game publishing market with the launch of its first game, and its formation of new strategic partnerships that widen its global reach, such as its collaboration with the Abu Dhabi Investment Office, underscoring NIP Group’s dedication to cultural innovation and lasting industry impact.
3. Employee Focus
NIP Group places high importance on employee well-being, career progression, and diversity as key drivers for success. It implements equitable hiring practices, standardized performance assessments, comprehensive training programs, and robust employee welfare initiatives. In 2024, the Company achieved near gender balance, with women making up 47.8% of its full-time workforce. It also provided 5,532 hours of employee training and maintained a 100% return rate from maternity leave, with all employees covered by social insurance. Upgraded offices, employee dormitories, and enhanced cafeterias also demonstrate NIP Group’s ongoing investment in fostering a flourishing, respectful, and supportive work environment.
4. Esports for Positive Impact
NIP Group actively promotes positive social impact, ranging from youth empowerment initiatives across seven cities in China to digital inclusion, environmental protection, and charitable endeavors, such as disability-inclusive esports training in partnership with the Wuhan Disabled Persons’ Federation. Environmental campaigns, including the World Wide Fund for Nature’s Earth Hour and the Yangtze River dolphin conservation effort, mobilized fans around sustainability, while esports-themed cultural tourism enhanced city identities. By integrating social value into its brand and activating its community on a large scale, NIP Group demonstrated how esports can accelerate inclusive and responsible social advancement.
The Company’s complete 2024 Sustainability Report is accessible in both English and Chinese. To support environmental preservation, interested parties are strongly encouraged to view the electronic version on the Company’s investor relations website at .
About NIP Group
NIP Group (NASDAQ: NIPG) is a global digital entertainment company leading the evolution of gaming and esports. With a diverse ecosystem encompassing esports teams, arenas and events, content and influencer networks, game publishing, and hospitality, we engage hundreds of millions of fans and deliver immersive entertainment experiences. Operating across Europe, the Middle East, Asia, and the Americas, we collaborate with prominent gaming companies to advance the frontiers of interactive entertainment and introduce gaming to new audiences globally.
For investor and media inquiries, please contact:
NIP Group Inc.
Investor Relations: ir@nipgroup.gg
Public Relations: pr@nipgroup.gg
