• General Motors, Wipro, and Magna have come together to establish SDVerse, a novel “matchmaking” platform for buyers and sellers of automotive software
  • SDVerse intends to aid automotive companies in reducing costs, enhancing speed, and fostering transparency in their software development and procurement endeavors
  • SDVerse will be able to launch its global marketplace rapidly while retaining the adaptability to adjust to future requirements thanks to Spryker’s composable technology

BERLIN and NEW YORK, June 05, 2024 — Spryker, the world’s top composable commerce platform, has joined forces with SDVerse, a cutting-edge marketplace devoted to the commercialization of automotive software, which is a game-changer. SDVerse will facilitate the formation of a marketplace for buyers and sellers in an effort to assist automakers reduce costs, increase speed, and improve transparency in their software development and procurement operations. By bringing together the ecosystem’s automotive players, the marketplace will boost innovation and the adoption of software-defined vehicles.

The automotive software industry is anticipated to double in size within the next ten years. Traditionally, the car industry has centered around hardware, which meant that it could take years to create new features. Transitioning from a hardware-defined to a software-defined vehicle strategy results in better agility and quicker availability of new features to consumers. Industry heavyweights General Motors, Wipro, and Magna founded SDVerse in response to this problem. The first marketplace of its kind is independent, industry-driven, and standard-agnostic, and it is open to original equipment manufacturers (OEMs), suppliers, startups, and other companies that offer automotive software, tools, and services.

“We are witnessing a paradigm shift toward software-defined vehicles. Cars are changing from simple modes of transportation to adaptable companions on the road, setting new benchmarks for automotive innovation,” said SDVerse CEO Prashant Gulati. “Our conversations with clients reveal that a lack of transparency in the software ecosystem is impeding progress and making it challenging for them to transition. By fostering closer relationships between buyers and sellers, we may overcome these inefficiencies and more quickly and affordably deliver value to customers.

For buyers, SDVerse provides clarity to aid automotive companies in making make-or-buy decisions. It offers a forum where they can look for a wide range of software products and services, allowing them to optimize their internal engineering resources and increase productivity. It is an opportunity for sellers to promote and place their offerings right in front of customers who are actively looking for them, which raises their revenue and market presence.

In the words of Boris Lokschin, Co-founder and CEO of Spryker, “In a rapidly evolving industry like automotive software, the procurement process involves a number of intricate components.” SDVerse needed adaptability and the capacity to compose and adjust quickly as automotive software technology advanced. Software-defined vehicles will inherently be in a state of continual flux, necessitating the utilization of similarly adaptable technology for the exchange of this software in order to ensure future compatibility.

SDVerse selected Spryker to power its worldwide marketplace to reduce time-to-value and increase future flexibility. SDVerse will be able to swiftly launch the marketplace with Spryker’s composable commerce capabilities, saving time and money on development while focusing on distinctive features. Additionally, SDVerse has access to an external application ecosystem through Spryker’s App Composition Platform. These can all be combined simply, enabling SDVerse to quickly evaluate the worth of apps and services and to adapt to changing demands from the industry and customers.

“We needed to act quickly on this endeavor. Spryker offers the perfect harmony of ready-made features and modularity, allowing us to get up and running quickly while still being able to tailor the platform to our unique needs, “said SDVerse CEO Prashant Gulati. The Spryker team is aware of the difficulties that B2B organizations experience, and they have created an easy-to-use digital commerce platform that enables us to have a significant influence on the sector and deliver significant value to our consumers.

The SDVerse software marketplace is anticipated to go live commercially in Q3 2024. SDVerse and Spryker will attend AutoTech: Detroit on June 5–6, 2024.

About SDVerse
SDVerse is a B2B sales marketplace for buyers and sellers of automotive software, developed in collaboration between General Motors, Magna, and Wipro. It aims to revolutionize the automotive software development and procurement process by providing a matchmaking platform for buyers and sellers of automotive software. It is an independent, industry-driven, and standard-agnostic marketplace, which is available to all OEMs, suppliers, startups, and any other company with relevant software offerings, tools, and services. Learn more at and follow SDVerse on .

About Spryker
Spryker is the leading global composable commerce platform for enterprises with sophisticated business models to enable growth, innovation, and differentiation. Designed specifically for sophisticated transactional businesses, Spryker’s easy-to-use, headless, API-first model offers a best-of-breed approach that provides businesses the flexibility to adapt, scale, and quickly go to market while facilitating faster time-to-value throughout their digital transformation journey. As a global platform leader for B2B and B2C Enterprise Marketplaces, IoT Commerce, and Unified Commerce, Spryker has empowered 150+ global enterprise customers worldwide and is trusted by brands such as ALDI, Siemens, ZF Friedrichshafen, and Ricoh. Spryker is a privately held technology company headquartered in Berlin and New York backed by world class investors such as TCV, One Peak, Project A, Cherry Ventures, and Maverick Capital. Learn more at and follow Spryker on and .

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